Features Launched by Pics.io in 2024: How We Are Improving DAM

Olha Yeremenko -

You know, it’s not quite New Year’s Eve yet, but here at Pics.io, we thought it’d be a good time to pause and reflect. Why wait until the last days of the year to celebrate what we’ve accomplished? So, we’re taking a moment to look back and share the features we launched in 2024.

Now, I know what you’re thinking—phrases like “we work for you” or “we’re improving for our users” might sound like overused marketing fluff. But for us, it’s personal. When we say we’re making DAM better, we genuinely mean it. Each feature we roll out is designed with you in mind, and this year was no exception.

So, why don’t we take a little trip down memory lane together? Let’s revisit the updates that helped make DAM smarter and easier in 2024. Ready?

Integration with Dropbox

This year, we introduced a feature that makes bringing your files and folders from Dropbox into Pics.io a breeze. Now, with just a few clicks, you can connect your Dropbox account, pick the files or folders you need, and have them ready to use in Pics.io. No more fussing with downloads and re-uploads—it’s all quick and easy.

This update means less time spent on file transfers and more time for what really matters: your creative work. We’re always looking for ways to make your day-to-day tasks simpler and let you focus on getting things done, and this Dropbox integration is one way we’re doing just that.

Proofing Templates for Shared Collections

This year, we introduced new templates for websites, with the Proofing Template being a key addition. It’s designed to simplify collaboration by allowing clients and team members to review assets directly within a shared collection. They can leave comments, add visual markers, and suggest edits without the need for back-and-forth emails or additional tools.

This feature is especially helpful for creative teams managing feedback on designs, videos, or other assets. By centralizing reviews and approvals in one place, the Proofing Template saves time and reduces the risk of miscommunication. It’s a practical step forward in making digital asset management more effective and collaborative for everyone involved.

AI-Powered Features for Smart Asset Management

Let me tell you, 2024 has been the year of AI for Pics.io. We’ve brought some seriously smart tools to the table, making it easier than ever to manage, organize, and find your digital assets. These AI-powered features take the headache out of repetitive tasks, cut down on errors, and let you focus on the work that matters most.

Whether you’re running an e-commerce store, managing campaigns at a creative agency, or juggling a massive enterprise library, these tools are built to save time and simplify your workflow. From auto-tagging to smarter search capabilities, AI in Pics.io isn’t just a fancy add-on—it’s a game-changer.

So, let’s dive into what these features are all about and how they’re reshaping digital asset management for the better.

AI-Kit Add-On

We took a big step forward by introducing the AI-Kit Add-On, a suite of AI-driven tools designed to make managing your digital assets smoother and more efficient. Here's a quick rundown of what it offers:

  • AI Keywording: Automatically generates relevant keywords for your images, enhancing searchability and saving you the hassle of manual tagging.
  • Image Captioning: Creates descriptive captions for your visuals, making it easier to categorize and locate them later.
  • Face Recognition: Identifies and tags individuals in your photos, streamlining organization and retrieval.
  • Transcription: Converts speech from your video and audio files into text, simplifying content management and search.

To accommodate different needs, the AI-Kit is available in various tiers, each offering a specific number of image processes and transcription minutes per billing period. This flexibility ensures you have the right amount of AI power for your projects.

By integrating these AI capabilities, we're helping you automate routine tasks, reduce errors, and focus more on your creative work. The AI-Kit Add-On is all about making your digital asset management smarter and more efficient.

AI-Generated Descriptions

This year, we introduced AI-generated descriptions to make managing your digital assets even simpler. With just one click on the "Generate Description" button in the Details panel, our AI analyzes your images and creates unique, informative captions tailored to each one.

This feature saves you the time and effort of writing descriptions manually while keeping your Pics.io library organized. These consistent and accurate descriptions act as a digital map, helping you quickly locate the visual content you need. The result? Faster searches and a more efficient workflow for your entire team.

You can also automate the process by enabling automatic description generation for newly uploaded assets. Just head to the Description settings under My Team -> Artificial Intelligence, and Pics.io will handle the rest—no extra steps required.

With AI-generated descriptions, we’re helping you organize your digital assets more effectively, reduce manual tasks, and improve collaboration across your team. Your visual content has never been this accessible.

AI Tagging and Categorization

One of the most labor-intensive aspects of DAM is manually tagging and categorizing assets. Pics.io’s AI Tagging feature eliminates this bottleneck by automatically analyzing uploaded files and assigning relevant keywords and categories based on their content. Here's how it works and why it matters:

  • Content Analysis: The AI scans image content, text, and other asset attributes to generate accurate tags, eliminating the guesswork for users.
  • Time Efficiency: Large volumes of assets can be processed in seconds, allowing teams to focus on creative and strategic tasks rather than data entry.
  • Improved Searchability: Automatically assigned tags ensure that assets are consistently labeled, making them easier to locate through search or filters.

For example, if a user uploads product photos for an e-commerce site, the AI can tag images with descriptors like "red shirt," "summer collection," or "outdoor lifestyle," making them instantly accessible.

Metadata Automation

Metadata is the backbone of any DAM system, providing essential details that make assets searchable and meaningful. However, keeping metadata consistent and up-to-date can be a daunting task. Pics.io’s AI-driven Metadata Automation feature takes over this responsibility by:

  • Autogenerating Metadata: AI suggests relevant metadata fields such as file type, creation date, usage rights, and context-specific tags.
  • Maintaining Consistency: By standardizing metadata across all assets, the system ensures that teams work with accurate and uniform information.
  • Custom Templates: Users can set up rules or templates to automate metadata updates for specific projects, industries, or file types.

This automation reduces the chances of human error while significantly speeding up asset onboarding and cataloging processes.

Finding the right asset in a sea of files is one of the most common challenges for DAM users. Pics.io’s AI-Powered Visual Search takes asset discovery to a new level by enabling users to locate files based on their content rather than relying solely on names or metadata. Key capabilities include:

  • Content-Based Search: Users can search for assets using descriptive terms like “sunset,” “team meeting,” or “blue logo,” and the AI retrieves files matching the visual description.
  • Reverse Image Search: Drag and drop an image into the search bar, and the AI finds visually similar files from the library.
  • Contextual Understanding: The AI recognizes context, such as brand elements, colors, or themes, ensuring highly relevant results.

For example, a marketing team preparing a social media campaign can quickly locate all assets featuring their brand’s signature color palette or specific product imagery without needing to remember exact filenames.

Improved User Experience and Team Collaboration

This year, we focused on making Pics.io more intuitive and collaborative for your team. One standout improvement is the ability to organize assets into collections. This feature lets you group related files, creating a structured and easily navigable library. By organizing assets into collections, you can quickly locate specific files, maintain consistency across projects, and keep your workflow running smoothly.

We’ve also introduced updates aimed at improving how you and your team work together:

  • Simplified Interface: We’ve fine-tuned the Pics.io interface to be more user-friendly, making navigation and asset management straightforward and efficient.
  • Better Integration with Google Drive: Managing your assets alongside Google Drive is now even more seamless, ensuring everything stays in sync.
  • Customizable Metadata and Keywords: Adding your own metadata and keywords makes organizing and finding assets much faster, giving you more control over your library.

These updates show our commitment to making digital asset management not just easier but also more collaborative and effective for everyone on your team.

Toriut: A PIM Solution Built for Shopify

This year, we took a big step forward with the launch of Toriut, our Product Information Management (PIM) system built specifically for Shopify users. It all started with a feature in Pics.io aimed at helping Shopify merchants, but we quickly realized there was a bigger challenge to tackle: managing product data across multiple stores. That’s when Toriut was born—to simplify and centralize product information in one place.

With Toriut, you can connect all your Shopify stores in just a few clicks. Product data gets imported and synced automatically into one easy-to-use dashboard. No more juggling spreadsheets or endless manual updates—everything stays consistent and accurate across the board.

Toriut also makes finding and organizing products a breeze. You can add as many custom attributes as you need, making it simple to filter and locate items based on whatever criteria matter most to you. Whether it’s keeping internal operations smooth or improving the shopping experience for your customers, Toriut has got you covered.

For us, launching Toriut has been a huge milestone. It’s a tool designed to tackle the real-world challenges Shopify merchants face every day. We’re excited to see how it helps businesses grow and manage their stores with less hassle and more confidence.

Want to see Toriut in action? Check out this video.

Looking Ahead: What’s Next for Pics.io?

As exciting as this year has been, we’re just getting started. Integrating with Dropbox and rolling out AI-powered tools was a big step forward, but we’ve got plenty more in the works. Our goal has always been to make Pics.io as helpful and intuitive as possible, and that means continuing to push boundaries, especially when it comes to AI.

We’re already exploring ideas like predictive asset recommendations, smarter content analysis, and automated workflows. That’s where we’re headed—making asset management smarter and giving you more time to focus on creativity and strategy.

Of course, we’re not doing this in a vacuum. Your feedback is what drives us, and we’re always listening to what you need to make your work easier and more efficient. By staying ahead of the curve and working closely with our users, we’re building a platform that’s ready for today’s challenges and tomorrow’s opportunities.

So, what’s next? More innovation, more tools to help you succeed, and more ways to unlock the full potential of your digital assets. Stick with us—we’ve got some exciting things on the horizon!

Did you enjoy this article? Give Pics.io a try — or book a demo with us, and we'll be happy to answer any of your questions.