The global eCommerce market is more expansive than ever. With all of this growth comes plenty of opportunities for your brand to grow and prosper — and increased competition with many other names in your niche market.
While the success of your website depends on many different factors, one of the most important is its UX design. UX (User Experience) design combines branding, ease of use and functionality to create compelling look and an effective user journey. When every website element works well and looks sharp, it improves the overall user experience and leads to more sales.
When you want to create a new eCommerce design to drive traffic and increase your brand awareness and revenue, professional help can be game-changing. If you’re a brand owner based in Nevada, you’re probably familiar with the importance of appearance and effect to an audience’s overall experience. Though there may be less glitz and glamour, the best web design agencies can help you hit the jackpot when it comes to conversions.
From this article, you can find out more about how UX design improves eCommerce store conversions. Here are ten great tips to improve your user journey and drive conversions.
What role does UX design have in your eCommerce project?
In this highly competitive e-commerce world, it’s not enough to simply offer services and products. The client should be able to differentiate your brand from a sea of content. Additionally, they should become emotionally attached to what you offer because of the full experience you provide.
People prefer simple, straightforward and enjoyable eCommerce experiences. These can only be achieved by optimizing every possible element, from product details to web structure. Customers who already know about you and return to your business statistically spend 67% more than new clients. Better yet, they usually spend more on their second purchase than they did on their first.
User experience can help increase conversions and generate more sales, leading to more loyal customers. Let’s see how UX design improves your content.
Make effective homepage and category changes
Your website is often one of your prospective customers’ first impressions of you. It’s how they get to know you. That initial impact is key because it can convince first-time visitors to stay longer on your website and develop a connection with your brand.
Start with a simple layout with all the necessary elements, like drop-down menus and category sections, but little else that could be distracting. Use your design elements to make it easier for your visitors to navigate through your collection of products and services. You’ll see improved conversion rates in a short time.
Use search bars on the site to your advantage
It’s easier to convert visitors if you guide them to what they’re looking for. One of the simplest ways to do this is to add a search bar to your layout.
An intuitive search box allows visitors to quickly look for what interests them. When they can then choose what they want from a drop-down list, it makes things even easier. Here are some best practices for site searching:
- Use autocorrect and autocomplete functions
- Add auto-suggest and recommendations
- Use intuitive filters
- Enable search box for typo-tolerant keywords
- Engage mobile-search compatibility options
Add/ Improve filtering on the product listing
Increase your search effectiveness by optimizing product filtering and listing for characteristics like types of products, gender, product category, size, color, material, brand, and price range. Categorize your products and services in a way that makes sense for your target audience’s user journey.
Optimize page layout
Site visitors are less inclined to shop from an unorganized page, and fewer conversions and sales mean decreased revenue. Think about your ideal user experience and what compels you to purchase more confidently and easily.
Apple has an effective layout for products. It includes product information, comparisons, and options listed simply. Customers can easily find what they’re looking for. Plus, they can use reviews, community answers, and ratings to help them take an action. Their success is due in no small part to thoughtful, effective UX design and page layout.
Use clear CTAs
CTAs (or, calls-to-action) are key factors when it comes to conversions. They improve user experience by increasing site usability. Make use of design to help your CTAs stand out.
The more visible and intuitive CTAs are, the more likely your visitors are to engage with them. Craft your CTA popup designs to stand out and appear in a place that makes logical sense on your user’s journey. It results in better conversions.
Don’t forget social proof
People like to know more about a business, service, or product before taking the next step. Brightlocal says that 87% of consumers read online reviews for local businesses before buying from them. They trust online reviews and testimonials when making a purchase.
Social proof is a determining factor when purchasing a new product. Many websites add social proof popups to build confidence with prospective customers. When you cultivate connection and trust, users become easier to convert and retain.
Think about shipping options
People love free shipping and it’s becoming more and more expected of transactions. From your customer’s perspective, they’re already spending money on your products and services and want to be treated well for their efforts. Offer shipping options that optimize your user experience, like free shipping or fast, free pick-up from physical stores.
Many businesses choose to offer information on shipping options and estimated deliveries. Of course, when a customer knows more about shopping costs (including the exact amount they must spend on shipping) they can calculate their expenses and shop confidently.
Surprise fees or shipping costs that seem excessive can often result in abandoned carts. When customers know everything about their order, they’re more inclined to complete the purchase. Be up-front and transparent about shipping costs to increase your sales.
Improve order tracking
Good eCommerce websites offer order tracking options that nurture trust between business and client. Poor order tracking (or the lack thereof) can lead to bad reviews and customers who never return.
What can you do to improve order tracking? Here are a few ideas:
- Link order number to tracking
- Offer website tracking
- Estimate delivery times
- Login options for order number tracking, for increased safety
- Notify clients about the delivery status
Optimize your website for mobile devices
Mobile eCommerce is vital to growing your business. You should optimize your website for mobile screens as well as desktop if you haven’t done so already. Increase conversion rates by working on the following:
- Mobile homepages
- On-site search
- Mobile main navigation and categories
- Lists of products
- Mobile forms and checkout
Optimize customer accounts
Let your customers share their opinions after buying from you. Users who can create an account on your website are more likely to use them to share their opinions.
Customers can build an interactive relationship with your business. Let your users register to write reviews and join the community. Accounts can get recommendations through email, too.
Focus on efficient and easy-to-use registration forms. Simple account creation helps remove barriers between your customers and a deepened relationship with your brand.
UX Design best practices
Companies are becoming more and more daring when it comes to their design strategy. Here are some cutting-edge features to consider:
- Use unconventional layouts to keep your users engaged for longer
- Use vertically aligned menus that are responsive on mobile
- Add virtual or augmented reality to enhance digital experiences
- Use bright colors to help you stand out
- Improve user experience with animated content
- Offer the option of full visualization or 360-degree visualization with products you sell
Mobile UX design best practices
The mobile eCommerce market is a budding opportunity for any business. Mobile sales accounted for 72.9% in 2021. Use it to your advantage by making small, effective changes to increase your sales and improve your relationship with your customers. Here are a few mobile UX design best practices:
- Support image scaling with mobile-dedicated gestures (like pinching or double-tapping)
- Voice recognition used for searches
- Thumb-focused interactions
- Mobile-optimized forms
- Priority search located at the top of website pages
- Simple and fast payment systems like Google Pay
UX design is about making sure customers are engaged on your website and able to make purchases with ease and pleasure. Thoughtful optimizations can greatly improve conversion rates, turning visitors into loyal customers, and key metrics essential for your business.
It’s important to test optimizations to find the ideal eCommerce solutions for your website. If you’re looking to build your brand, drive traffic and increase conversions, you should consider seeking the help of an agency that specializes in optimizing your website’s UX design.