Organization’s name: Tumble
Founded: 2021
Tumble is a leading direct-to-consumer brand, offering high-quality, machine washable, and spillproof rugs. Established with a mission to create practical and stylish home furnishings, Tumble designs its rugs to meet the demands of busy households with pets, children, and those who love to entertain. With over 300 different designs and sizes available, Tumble allows customers to find a rug that perfectly matches their unique tastes and decor style.
Today we talked to Andrew, a Marketing Director at Tumble about their experience of using Pics.io digital asset management.
- Could you, please, tell more about your organization?
Tumble is a washable and spillproof rug company that was founded 4 years ago by our two co-founders, Justin Soleimani and Zach Dannett, out of a desire to bring a fresh, customer-focused perspective to an industry that has traditionally been slow to evolve. As seasoned furniture industry professionals and frustrated homeowners, they recognized the need for thoughtfully designed, beautiful products at attainable prices.
- And what are you responsible for?
My role primarily focuses on overseeing all of our growth marketing. I also manage our creative efforts and ensure we have a clean and organized system for all of our photo and video assets.
For this reason, we use Pics.io—it's great to have a DAM that helps keep our assets organized.
"Pics.io DAM unlocks a new level of asset management compared to Google Drive, especially when it comes to easily searching for what you’re looking for."
- What problem did you solve with the DAM system? What was your main challenge?
We are constantly feeding in a bunch of new images and videos through our influencer program that we have to sort through, and the program has continued to grow as our business grows, making it more complex to manage.
Over time, we realized a need for having some sort of platform that we could use to help quickly identify certain assets for advertising, emails, etc. With Pics.io, we're able to easily track down exactly what we're looking for, such as a photo of a specific rug design, room type, etc.
"Our biggest need was the ability to sync with Google Drive so that we could still keep it as part of our workflow for other teams. Pics.io was the only DAM that had that capability when we went through the process of finding the right fit for us."
- Can you tell me more about your workflows in Pics.io?
We primarily use Custom Fields to help us build out different ways we want to filter down assets. Prior to having a DAM, we had a ton of challenges in navigating and scrolling through various folders and sub-folders to track down exactly what we're looking for. With our team leveraging a ton of video and photo content for marketing, and assets across hundreds of SKUs, we wanted to make it easier for our team to navigate through them.
- And can you tell what teams in your company work with Pics.io? Do you have different user rights for different people?
Yes, we have both internal and external users, including our agency vendors, who have selective access to download assets for the campaigns they are working on. With Pics.io, it's also great to have the flexibility to choose which collections we grant them access to.
- Do you use Pics.io websites?
Sure, there are instances when we need to share a group of assets all at once with an external partner or even internally across the team. Creating a a website and sharing the link is the quickest option, and we have some websites bookmarked with assets that we repurpose across multiple ongoing projects.
- What are the advantages of Pics.io for you?
Pics.io DAM unlocks a new level of asset management compared to Google Drive, especially when it comes to easily searching for what you’re looking for. With our asset library growing quickly, we needed something customizable to our exact needs. Pics.io also has a very clean user interface.
It's also been great to easily tag and filter all of our videos within the DAM. This has made it much easier to find specific visuals when we're scripting video edits.
We also use AI speech-to-text transcription feature to transcribe videos. Finally, searching and retrieving all our content is much faster with Pics.io.
"Thanks for providing such a great product!"
- Can you estimate approximately how much time Pics.io saves you per week or per month?
It probably saves me at least a few hours of scrolling through videos and photos each month. If we only had Google Drive, it would be extremely challenging for us, given all the email and advertising campaigns we're constantly launching.
Our biggest need was the ability to sync with Google Drive so that we could still keep it as part of our workflow for other teams. Pics.io was the only DAM that had that capability when we went through the process of finding the right fit for us.
I have nothing but great things to say about Pics.io and appreciate your team's willingness to listen to our product feedback and implement new features that continue to enhance our experience with the platform.
Thanks for providing such a great product!
Thank you so much for the interview!
Did you enjoy this article? Give Pics.io a try! — Or book a demo with us, and we'll be happy to answer any of your questions.
