Brand marketing is the side of marketing that deals with perception, identity, and trust. It’s not about selling a product once—it’s about making people remember who you are and why they should care.
Brand asset management
Brand Asset Management (BAM) is all about making sure every element of your brand—logos, slogans, fonts, colors, and more—works together to consistently represent your company across all channels.
In this article, you’ll learn:
* What are Brand Assets and Why They Matter
* Difference between Digital Asset Management System and Brand Asset Management Software
* Challenges of Having No Proper Brand Asset Management