Best Brand Asset Management Software

I’ve always seen branding as one of the trickiest parts of marketing—the kind of challenge that quietly sits in the background… until something goes wrong.

Early on, when I first started working with marketing teams, I quickly realized how easily small mistakes could snowball into big problems. A wrong logo version here, a mismatched color palette there—and suddenly, your brand looks sloppy or inconsistent. In the worst cases (thankfully, not from my own experience, but I’ve heard enough cautionary tales from legal consultants), these mistakes can even lead to lawsuits over licensing or trademark issues.

What really stuck with me was how often these problems happen not because people don’t care, but because the process of managing brand materials is messy. Files scattered across different folders, outdated assets still in use, nobody quite sure which version is the right one. I’ve made those mistakes myself—what felt like tiny errors at the time turned out to cause confusion and extra work for the whole team. And honestly, I wouldn’t wish that frustration on anyone.

That’s why having all your branded materials—logos, fonts, graphics, guidelines—in one organized, secure place makes such a difference. This is exactly where brand asset management (BAM) software comes in.

In this post, I’ll share what BAM is all about, how it works, and why it matters. I’ll also walk you through some of the best digital brand asset management tools out there and what to look for when choosing the right solution for your team.

Best Brand Asset Management Software: A Quick Comparison

Platform	Ideal For	Key Advantages	Pricing
Pics.io	Small to mid-sized teams	Cloud storage integrations, collaboration features, clear pricing, and fast support	From $50/month
Filestage	Creative teams needing content review	Streamlined approval workflows, unlimited users	From $19/user/month
Papirfly	Large enterprises	Comprehensive brand management suite, customizable modules	Custom pricing (approx. $7,300+)
Brandfolder	Enterprises and agencies	AI-powered tagging, analytics, brand portals	From $1,600/month (20 users)
Uptempo (formerly BrandMaker)	Enterprise marketing teams	Campaign planning, budget tracking, marketing ops tools	Custom pricing
Bynder	Large organizations	Creative project management, brand guidelines, integrations	From $450/month
Extensis	Creative professionals	Font management, metadata tagging, Adobe CC integration	From $12.50/user/month
Filecamp	SMBs and creative agencies	Unlimited users, custom branding, affordable	From $29/month
MarcomCentral	Mid-size to large enterprises	Centralized asset management, customizable templates	Custom pricing
Canto (formerly MerlinOne)	Mid-sized businesses	User-friendly interface, robust tagging, easy integrations	Custom pricing
Seismic (formerly Percolate)	Sales and marketing teams	Sales enablement, content management, analytics	From $32/user/month
ClickUp	Project management for teams	Project collaboration, task tracking, integrations	From $7/user/month
Frontify	Brand-focused teams	Brand guidelines, design systems, collaboration tools	MAU-based pricing (contact for details)

Why You Need Brand Asset Management

When I first heard about BAM, our senior marketer explained it like this:

"Brand Asset Management is about making sure every element of your brand — logos, slogans, fonts, colors, and more — comes together to consistently represent your company across all channels. It's key to building a strong reputation, standing out from competitors, and strengthening relationships with customers and partners."

It sounded convincing — but honestly, it didn’t tell me much.

The way I see it, BAM is really about creating, organizing, and actually using all the materials that make your brand recognizable. It’s the behind-the-scenes work that keeps your brand consistent and memorable.

But doing it right takes more than just good intentions — you need clear guidelines and a system you can rely on.

That’s where BAM software steps in. Instead of digging through folders or wondering which logo version to use, you get quick access to everything you need, exactly when you need it. It keeps your brand organized, saves time, cuts down on mistakes, and helps your team stay focused on what matters: growing your brand the right way.

Key features of BAM software:

Centralized cloud storage: Cloud storage is the gold standard — it’s available anytime, doesn’t depend on your local devices, and offers strong protection against data loss.
Access control: Brand assets are too valuable to leave unprotected. Good BAM software lets you set clear access levels for creating, editing, viewing, and downloading files, helping avoid costly mistakes.
Knowledge base: Having assets is just part of the story — your team also needs to know how to use them. A built-in knowledge base with clear guidelines keeps everyone aligned.
Metadata tagging: Standardized, simple tags make it easy to find what you need. You can organize files by type, project, campaign stage, or any system that fits your workflow — and lay the groundwork for smart automation later on.
Version control: Keep track of changes and work confidently with the latest version of every asset. If something goes off track, it’s easy to roll back to a previous version without starting from scratch.
Collaboration tools: Working together gets a lot easier when you can leave comments, share feedback, and manage approvals in one place.
User-friendly and customizable Interface: A clean, intuitive layout saves time on training and lets you adapt the platform to fit how your company works, not the other way around.
Analytics and reporting: See which assets are performing well and who’s using them. With real insights, it’s easier to fine-tune your brand strategy over time.
Integration with other tools: Connect your BAM platform to design tools, messaging apps, and other productivity software to keep your workflows moving without unnecessary back-and-forth.

One thing I quickly realized about the best brand asset management software is that it does more than just organize your files — it actually helps keep your brand safe. No more digging through folders for the “right” logo or accidentally using an old version of a file.

For me, the biggest reason to use BAM software comes down to consistency. It keeps everything on-brand, no matter who’s working on what. And once everything’s in one place, things just start clicking. Projects move faster because everyone’s using the same materials. You avoid wasting time recreating things that already exist. The built-in collaboration tools make feedback feel less chaotic. And because access is controlled, your assets aren’t floating around where they shouldn’t be.

Honestly, having everything at your fingertips just makes planning and execution way smoother.

The 13 Best Brand Asset Management Services

When I put this list together, I didn’t just stick to one type of tool. You’ll find both specialized Brand Asset Management (BAM) platforms and more flexible Digital Asset Management (DAM) systems — all of them ticking the most important boxes. I picked these options based on what really matters: how well they work, how easy they are to use, and how quickly you can get them up and running. I leaned on my own experience, swapped stories with my colleagues, listened to what our customers had to say, and, of course, spent plenty of time reading reviews on platforms like G2.

Pics.io

Pics.io is a flexible Digital Asset Management (DAM) system that's especially good for managing brand assets, particularly multimedia files. One thing I really like is that it offers basic image editing tools, so you can crop, resize, and add watermarks without needing separate software. It’s not trying to replace a full graphic editor, but it covers the essentials for keeping your files ready to go.

It also supports a wide range of file types, which is a huge plus when you’re juggling all kinds of brand materials. You can build knowledge bases in HTML format, attach links as separate assets, and add real-world examples to keep everything organized. Creating guides in PDFs, text documents, spreadsheets, or presentations is just as easy.

The platform’s AI features save a lot of time by automatically tagging images, recognizing text, converting speech to text, and even identifying faces in photos. Searching and organizing files becomes a lot less tedious, and you can set up some pretty handy automations.

Another feature I find really useful is version control — you can visually compare different file versions, see exactly what’s changed, and jump back to an earlier version if you need to.

When it comes to sharing assets, Pics.io makes it simple and secure. You can create custom-branded websites to showcase materials, or set up inboxes with password-protected links so clients and partners can send you files without creating an account.

Getting started with Pics.io is also pretty easy. Their team supports you through migration and onboarding, and you don’t have to move your files into their cloud if you don’t want to. You can stick with your current setup — whether that’s Amazon S3, Dropbox, or Google Drive — and just build Pics.io on top of it.

Pros	Cons
Convenient collection creation without the need to physically move files between folders. This allows you to create and quickly distribute digital brand books	It may take some time to get acquainted with the entire range of functions
The platform is suitable for all users, from freelancers to startups. It can be easily scaled up or down with your business
Many integrations with popular software, including Adobe graphic editors. Support for workflow automation via Zapier

Pricing: Individual subscriptions to Pics.io start at $50 per month, while corporate subscriptions begin at $150 for 10 users. There’s a 7-day trial period with no additional obligations.

Filestage

Filestage is a brand asset management tool that lets you create custom workflows for everything—file creation, uploads, processing, reviews, edits, and final approvals. The best part? You can tailor it to fit your company’s processes, not the other way around.

It handles a variety of file types, including images, videos, HTML web pages, website design elements, and email templates. Filestage also comes with productivity boosters like integration with corporate messengers, reminders, and automatic notifications.

Pros	Cons
Automated approval process for branded assets, which reduces time spent	Compression of images slightly reduces their quality
Seamless integration with Asana and Slack	Large files are slow to upload to the cloud
Possibility to fine-tune access rights — up to the use of individual functions by each employee

The subscription costs $49 per month, which includes 10 active projects and 250 GB of cloud storage. There’s also a free version with 2 GB of storage and 2 active projects.

Papirfly

Papirfly stands out with its robust multi-level access rights system. You can assign roles that perfectly match each employee’s position in the company, ensuring efficient work and minimal risk of information leaks or sabotage.

For digital asset management, Papirfly’s built-in AI is a game changer. It automatically tags images, making it easy to find files using simple search queries.

Pros	Cons
Convenient mobile apps to transfer files via a drag-n-drop method	The interface is quite complicated — it will be difficult for beginners to understand
The ability to set expiration dates for access rights	Limited reporting and analytics capabilities
Instant image conversion, change of quality, resolution, and aspect ratio

Pricing is discussed during a free demo, but reviews suggest it starts at around $7,300 per month, making it a better fit for large businesses.

Brandfolder

Brandfolder sets itself apart with built-in video editing tools. You can convert formats, adjust aspect ratios, merge videos, and add watermarks—all without needing to download the files. This is especially handy if your brand's marketing strategy relies heavily on social media.

It’s also great for handling large volumes of files, allowing for fast transfers, batch processing, and easy distribution. Plus, you can create temporary guest accounts to share files securely.

Pros	Cons
Simple interface with an intuitive arrangement of functional elements	It is not convenient to work with many collections
Supports various file formats, including 3D models	Few integrations with other services
Easy and convenient version control function

Pricing starts at $1,600 per month for 20 users, with some features and integrations costing extra. A free demo is available.

Uptempo (formerly BrandMaker)

Uptempo is designed specifically for marketers in large companies. It offers tools for creating brand books, managing budgets, and tracking employee productivity. It even balances the workload between accounts to prevent crashes and downtime.

This brand asset management platform excels in workflow automation. You can set up automatic file transfers, create triggers for specific actions, and get notifications when tasks are completed.

Pros	Cons
Informative analytics, minimalistic dashboard, regular sending of reports to administrators	Deployment of the system and onboarding are time-consuming
Integration with popular services such as Salesforce, Coupa, and Adobe Workfront	Some functions are difficult to find in the platform's extensive menus
Convenient visualization of workflows for managers

The pricing isn’t listed openly, but it reportedly starts at $2,000 per month, tailored to each client’s needs.

Bynder

Bynder is an all-in-one platform loaded with features for managing digital assets across various file types. One of its standout modules is the digital brand book, where you can store marketing materials, templates for everyday use, and even sources of inspiration for designers.

Bynder is one of the top choices for brand asset management thanks to its simple, intuitive interface and easy file sharing. Managers can maintain control over access rights and even get notifications of any suspicious activity.

Pros	Cons
Dynamic Asset Transformation (DAT) function to automatically change the resolution of images and videos	The service lags behind competitors in terms of AI integration
Informative analytics for the effective management of the company's product and marketing policy	Although the interface is quite convenient, it provides few options for customization
Easy workflow automation; many integrations

Pricing is discussed during a consultation, but reviews suggest it starts at $450 per month for 5 users.

Extensis

Extensis is a great option for small to medium-sized businesses. It offers basic image editing tools, AI for automatic tagging, and even a dedicated repository for branded fonts that syncs with popular graphic editors. It also includes tools for license management, such as automatic renewals and notifications of changes to terms and conditions.

Freelancers and small studios will also find Extensis handy for creating portfolios of their best work, which they can share with just one click. Despite its simplicity, Extensis integrates with many other web platforms.

Pros	Cons
Convenient intelligent search for digital assets in a centralized library	Downloading files is rather slow
High level of cybersecurity; modern information encryption technologies	Basic functions are convenient, but additional modules require extensive training
Built-in collaboration and productivity tools adapted for small teams

Subscription fees range from $150 to $200 per user per year, depending on the features. A free demo is available via video or web conference.

Filecamp

Filecamp offers granular access management, allowing you to grant clients or contractors access to specific files while keeping others blocked. You can also control permissions for transferring, downloading, or printing digital assets, which helps prevent information leaks and keeps your data secure.

Filecamp also lets you customize the interface, even choosing themes for folders that match their content. If you’re not a fan of the default design, you can easily change it.

Pros	Cons
Possibility to select and edit thumbnails for multimedia files	No drag-n-drop functionality offered by most competitors
Automatic image tagging with the help of AI	The interface is aesthetically pleasing but not user-friendly
File distribution via secure links with a password and time limits

Subscription costs range from $29 to $59 per user, depending on the features. There’s a 30-day trial period, but you’ll need to provide a credit card to sign up.

MarcomCentral

MarcomCentral is a centralized image repository designed for editing, uploading, and embedding multimedia assets into websites, web services, and mobile apps. It also comes with collaboration tools that streamline workflows and boost productivity.

You can use MarcomCentral to create static brand books filled with samples, templates, usage examples, and other important files. These can be tailored for the company as a whole, for individual projects, or for specific marketing activities.

Pros	Cons
The platform offers many image editing tools	The platform implementation requires knowledge of programming languages
The analytics module provides information to optimize the company's marketing policy	The interface lacks customization options
Integration with the world's top print-on-demand providers is available

Subscription costs range from $2,000 to $5,000 per month, depending on the features and integrations you need, with no limit on the number of users. Exact pricing details are discussed during a free demo.

Canto (formerly MerlinOne)

Canto stands out with one of the best AI models for brand asset management. It allows you to search for images without metadata—just by using simple descriptions like “three palm trees and a hut by the sea.” The system also evaluates the quality of your multimedia assets and sorts them accordingly. Additionally, it offers filters and tools to automatically enhance images.

Pros	Cons
AI groups similar images and suggests deleting unnecessary ones to clean up memory	Slow processing of large amounts of information
Traditional AI functions are available — auto-tagging and face recognition	The minimalist interface hides a cumbersome menu structure
The ability to create custom reports in the analytics module

Pricing is determined during the demo, with a minimum cost of $1,000 per month. Individual user accounts typically range from $30 to $80 per month.

Seismic (formerly Percolate)

One of the standout features of Seismic is LiveDocs, a centralized content management tool perfect for large collections. With LiveDocs, you can create interdependent files that update almost instantly across your entire collection. So, when you make changes to a digital asset in one place, those updates are automatically applied everywhere.

Pros	Cons
AI takes into account the search context and constantly improves results	Deployment is time-consuming and requires technical knowledge
Simple workflows help managers keep all tasks under control	The digital asset sorting system has weaker functionality compared to the advanced search
There are many other automation tools besides LiveDocs

Pricing is provided after a demo and negotiations with the company, but reviews indicate it starts at $32 per month per team member.

ClickUp

ClickUp is primarily a productivity platform, but it also offers digital asset management and digital brand book features. One of its best features is the instant approval system—when a user finishes creating or editing a file, they can simply click a button to notify the person in charge. ClickUp also lets you create custom metadata fields with tags, which helps streamline workflows and save time.

Pros	Cons
More than 1,000 integrations with other web services and applications	Slow loading and processing of large files
The ability to provide access to important materials on an individual basis	Long training and onboarding process
Convenient mobile applications

Subscription fees range from $7 to $12 per user per month, with some integrations costing extra. There’s also a free version with limited functionality and 100 MB of storage.

Frontify

Frontify lets you manage a branded portal with guidelines and a shared repository where everyone can contribute to creating digital assets. It includes a template editor that allows managers to customize and distribute tools to speed up workflows. The platform also features AI for quick file searches using metadata and visuals.

Pros	Cons
Seamless integration with popular software like Slack, Jira, Figma, and Salesforce	It is inconvenient to transfer content between different projects
User-friendly interface with minimalist design and logical menu structure	Unpleasant bugs may appear in the system after updates
Excellent customer support

The pricing isn’t openly listed, but reviews suggest that the minimum subscription starts at $1,500 per month, with no free or freemium versions available.

How to Create a Branded Asset?

When we talk about the best brand asset management software, we're really talking about managing workflows—creating, controlling, and optimizing them. Let’s break down the main stages to make it easier to understand.

Ideation & Briefing

This is where the magic begins—conceptual development. With the right data in hand, like your corporate identity, tone of voice, business model, and analytics insights, you can start brainstorming. Collaboration is key here, so it’s important to have tools for discussing, commenting, and approving ideas online.

Creation

Once you’ve nailed down some great ideas, it’s time to develop drafts. Copywriters, videographers, designers, and other creatives bring the first versions of digital assets to life. Managers then approve the ones that best align with the goals. At this stage, version control is crucial—it helps you track changes and quickly revert to earlier versions if needed.

Review & Approval

After the assets are created, they need to be reviewed and approved by all key stakeholders. They might reject some ideas or suggest edits. To keep things moving smoothly, brand asset management software should have tools to notify stakeholders when work is ready and make it easy to approve files for use.

Finally, it’s time to put those assets to work. Whether you're sending them to print, publishing online, or sharing with customers, you can do it seamlessly with links, guest accounts, or integrations with email platforms.

Conclusion

Looking back, I can definitely say that brand asset management tools are not just a “nice-to-have” — they’re something that holds everything together. It keeps marketing efforts consistent, protects your brand’s reputation, and makes sure your team isn’t wasting time reinventing the wheel.

When everyone has easy access to the right samples, templates, and brand guidelines, everything just runs smoother. You avoid a lot of small mistakes that, over time, can cost you more than you’d expect. In the end, it’s not just about staying organized — it’s about building a stronger, more competitive business that people trust (and that shows up in the numbers, too).

Did you enjoy this article? Give Pics.io a try — or book a demo with us, and we'll be happy to answer any of your questions.

Top 13 Brand Asset Management Software in 2025