SaaS designates the software as a service delivery model. It offers software to customers over the internet. Said customers can access and use the software while the provider manages the infrastructure and security. It is also called "on-demand software" because it's available only on demand, typically by subscription.
In this article, we will quickly go over the basics of SaaS and give you a rundown of the eight most important metrics you need to track. Let's dive in!
Why Use SaaS?
The SaaS delivery model is growing in popularity because it offers a number of advantages over traditional software installation:
- fingertip access to the latest software features and updates
- no need to install or manage software on your own computer or network
- lower total cost of ownership, as you typically only pay for what you use
- increased flexibility, as users can access the software from anywhere with an internet connection
SaaS is a great option for businesses of all sizes, from small startups to large enterprises. It's also popular in education and government, as it can help organizations save money and increase efficiency.
Some other key benefits include increased flexibility, a lower cost of ownership, and fast access to the latest software features and updates.
What are some popular SaaS applications?
There are a number of popular SaaS applications, including Google Apps, Salesforce, and Microsoft Office 365. These applications offer users a wide range of features and benefits that can be accessed from anywhere with an internet connection.
What should you look for in a SaaS provider?
When choosing a SaaS provider, it's important to consider your specific needs and requirements. Make sure to do your research and choose a reputable provider that offers a good selection of features and tools. You should also make sure that the provider has a good reputation for uptime and customer service.
Ask around. Talk to your network, see what people with more experience have to say and which companies and providers they recommend. So, are you collaborating with a good digital agency? Then see what they have to say, which software they recommend for a specific task.
Furthermore, it is important to consider factors such as the price, availability of features and tools, and reputation for reliability and customer service. Other important considerations may include the provider's level of experience, range of services offered, and ability to meet your specific needs.
The Most Important SaaS Metrics You Need to Be Tracking
Monitoring your SaaS metrics is essential for the success of your business. By tracking the right metrics, you can ensure that your product is performing well and that your marketing strategy is effective.
Additionally, monitoring your metrics can help you identify any problems or weaknesses in your product so that you can make necessary adjustments.
Ultimately, by continuously measuring your metrics, you can help ensure that your software-as-a-service business will be successful over the long term.
Measuring customer engagement is essential for any SaaS business. By tracking how often and how long your customers are using your product, you can get a better understanding of how engaged they are with your service. This information can help you make decisions about how to improve customer engagement and keep them coming back for more.
There are a number of ways to monitor customer engagement, including surveys, feedback forms, and usage data.
Some numbers you should have in mind are:
- Number of active users
- Number of sessions per user
- Average session duration
- Percentage of returning users
- Number of customer referrals
Conversion rates are another key metric to track for any SaaS business. Measuring how many of your visitors are converting into paying customers means you can get a better idea of the effectiveness of your marketing efforts.
Additionally, tracking conversion rates can help you identify areas where you may need to make improvements in order to increase sales.
Conversion rates can be measured in a number of ways, depending on your business and what you are trying to track. Some common methods include:
- Goal conversion rate: This measures how many visitors to your site convert into goals, such as signing up for a free trial or purchasing a product.
- Form conversion rate: This measures how many visitors to your site fill out a form, such as a contact form or a subscription form.
- Landing page conversion rate: This measures how many visitors to your landing page convert into leads or customers.
By measuring how much revenue your product is generating, you can get a better idea of its financial health and performance.
There are a number of different ways to measure revenue, depending on your business model. Some common methods include:
- Total revenue: This measures the total amount of money that your business has generated from all sources.
- Recurring revenue: This measures the amount of money that your business generates on a recurring basis, such as through subscriptions or membership fees.
- Price per user: This measures the average amount of money that you generate from each customer or user.
Customer lifetime value
Customer lifetime value (CLV) is a metric that measures the overall value of a customer to a business.
By tracking the CLV, you can get a better understanding of the long-term value of your customer base and make decisions about how to retain and expand your customer base.
There are a number of different ways to track customer lifetime value, depending on your business model and what you are trying to track. Some common methods include:
- Customer acquisition costs: This measures the amount of money that you spend to acquire a new customer.
- Churn rate: This measures the percentage of customers who discontinue their subscription to your service or product.
- Average revenue per user: This measures the average amount of revenue that you generate from each customer.
Marketing efficiency is the ability to generate a certain amount of revenue with a given amount of marketing investment.
In other words, it's the effectiveness of your marketing efforts. There are a number of ways to measure marketing efficiency, including conversion rates, customer lifetime value, and more.
There are a number of ways to improve marketing efficiency for your SaaS business. Some key methods include increasing conversion rates, improving customer lifetime value, and boosting average revenue per user.
Additionally, making sure that you are targeting the right customers can help improve marketing efficiency. By tracking these metrics, you can make data-driven decisions about how to optimize your marketing efforts and improve the performance of your business.
Product engagement is a measure of how interested and involved customers are with your product. To track it, you can look at factors such as how often they use the product, how much time they spend using it, and how deeply they interact with it.
There are a number of ways to track product engagement for your SaaS business. For example, you can analyze:
To measure product engagement, you can look at factors such as how often they use the product, how much time they spend using it, and how deeply they interact with it.
Some common metrics that can help you track product engagement include:
- Usage frequency: This measures how frequently customers use your product. For example, you might track the number of times a customer uses your product on a daily or weekly basis.
- Product adoption rate: This measures how quickly customers adopt and start using your product. For example, you might track how many new users start using your product within the first week of sign-up.
- Customer satisfaction: This measures how satisfied customers are with your product or service. You can measure this in a number of ways, such as by tracking customer reviews and feedback, surveying customers, or measuring customer complaints.
The Net Promoter Score (NPS) is a popular metric used to measure customer satisfaction and loyalty.
To calculate the NPS, you ask customers one simple question: "How likely are you to recommend our product/service to a friend or colleague?" Based on their responses, customers are then placed into one of three categories: promoters (those who answer 9-10), passives (those who answer 7-8), and detractors (those who answer 0-6).
By tracking NPS, you can get a better understanding of how satisfied your customers are with your product and make decisions about how to improve their experience.
Profit margin is a financial metric that measures the percentage of revenue that your business keeps as profit. In other words, it's a measure of how efficient your business is at generating profitability.
By tracking profit margins, you can get a better understanding of the financial health of your business and make decisions about where to invest or cut costs.
Some ways to improve your profit margin may include reducing costs, increasing revenue, or focusing on efficiency improvements.
The eight metrics we've listed are some of the most important ones to track for any SaaS business.
By monitoring these metrics, you can get a better understanding of how your business is performing and make decisions about where to focus your efforts in order to improve sales and profitability.
AuthorTravis Dillard is a business consultant and an organizational psychologist based in Arlington, Texas. Passionate about marketing, social networks, and business in general. In his spare time, he writes a lot about new business strategies and digital marketing for DigitalStrategyOne.