Learning the Difference between Brand Equity vs. Brand Value
The world of business has so many confusing terms, particularly when it comes to the area of branding. Two such terms that many people mix up are brand equity and brand value. It’
Brand identity
8 Ways to Empower Your Brand Identity
Here is a jaw-dropping statistic – there are about 30 million small brands in the United States alone! Thankfully, out of this ocean, only a chunk are your competitors. But, even a fraction of
5 of the Most Successful Brand Strategies for Your Business
When we talk about branding, the first names that pop up are Apple, Nike, and Starbucks. Your list might differ from mine, but the point is that these global brands have created strong
Digital Asset Management for All Stages of Video File Creation Cycle: Tips & Best Practices
Sharing video files is taking marketing and sales by a storm right now. Whether your company offers a product or service, you definitely have things to share with prospects and clients. Among all
How to Make Your Brand Stand out with Unique Brand Deliverables
Developing a brand is a lifelong process. As a marketer, you’ve already gathered and developed a whole arsenal of deliverables, all to communicate your brand visually and create a strong brand identity.