The Importance of Consistent Brand Marketing
“Branding” is one of the most misunderstood words in the business world. Many people consider branding to be just a color palette and a logo. Others feel that branding is a vanity measure
Brand identity
What is Brand Asset Management and Why It's Needed
In today's digitally driven marketplace, understanding the nuanced world of brand asset management (BAM) is paramount. But have you ever thought of brand assets as the very digital DNA of a
8 Cost-Effective Ways to Boost Brand Awareness of Your Startup
You've brought your business idea to life, and you're ready to announce it to the world. Now what? Well, now you just need to cut through the noise and
Brand Management Through Mergers & Acquisition
Mergers & Acquisition (M&A) is the DNA of the modern business. At a certain point, the company reaches critical mass. At that stage, it makes more sense for them to join
The Role of Technology in Today’s Strategic Brand Management
Only five years ago, creativity was the core focus in marketing. Companies did their best to come up with memorable solutions and help their brand stand out and land a sale. Now 56%