In this article, you’ll learn:
* What is Brand Marketing
* Why is Consistent Brand Marketing Important for B2B Businesses
* What does Brand Marketing Consist of
* 1. Brand story
* 2. Brand voice
* 3. Design
Brand identity
In this article, you’ll learn:
* What are Brand Assets and Why They Matter
* Difference between Digital Asset Management System and Brand Asset Management Software
* Challenges of Having No Proper Brand Asset Management
In this article, you’ll learn:
* Great Examples of Effective Re-branding During Mergers & Acquisitions
* Orange & T-Mobile: Playing the Long Con
* DHL, Medtronic, and The Stronger Horse Paradigm
* Microsoft & PG: It
In this article, you’ll learn:
* What is brand management?
* 4 Important Components of Your Brand
* Brand identity
* Brand equity
* Brand differentiation
* Brand message
* Explore technologies crucial for brand management success
* Digital Asset
In this article, you’ll learn:
* What is Consistency?
* Does Consistency Matter?
* Benefits of Consistency
* How Can You Achieve Brand Consistency?
* Set Brand Guidelines
* Organize Your Marketing Assets
* Plan Ahead
* Take Away
Consistency