Consistency is the most important factor when building a strong brand that will set you apart from your competitors. Without it, it's impossible to build a foundation for your company's reputation that defines
The world of business has so many confusing terms, particularly when it comes to the area of branding. Two such terms that many people mix up are brand equity and brand value. It’
Do you know what's common between Bill Gates, Mark Zuckerberg, Warren Buffet, Jack Ma, and many such influential people with big empires? It is their skill to connect people with their brand. They
Here is a jaw-dropping statistic – there are about 30 million small brands in the United States alone! Thankfully, out of this ocean, only a chunk are your competitors. But, even a fraction of
When we talk about branding, the first names that pop up are Apple, Nike, and Starbucks. Your list might differ from mine, but the point is that these global brands have created strong
