The Role of Technology in Today’s Strategic Brand Management
Only five years ago, creativity was the core focus in marketing. Companies did their best to come up with memorable solutions and help their brand stand out and land a sale. Now 56%
Brand identity
The Critical Role of Consistency when Building an Iconic Brand
Consistency is the most important factor when building a strong brand that will set you apart from your competitors. Without it, it's impossible to build a foundation for your company's reputation that defines
Learning the Difference between Brand Equity vs. Brand Value
The world of business has so many confusing terms, particularly when it comes to the area of branding. Two such terms that many people mix up are brand equity and brand value. It’
Tell Your Brand Story the Most Effectively
Do you know what's common between Bill Gates, Mark Zuckerberg, Warren Buffet, Jack Ma, and many such influential people with big empires? It is their skill to connect people with their brand. They
8 Ways to Empower Your Brand Identity
Here is a jaw-dropping statistic – there are about 30 million small brands in the United States alone! Thankfully, out of this ocean, only a chunk are your competitors. But, even a fraction of