Brand identity

The Critical Role of Consistency when Building an Iconic Brand

In this article, you’ll learn: * What is Consistency? * Does Consistency Matter? * Benefits of Consistency * How Can You Achieve Brand Consistency? * Set Brand Guidelines * Organize Your Marketing Assets * Plan Ahead * Take Away Consistency

Learning the Difference between Brand Equity vs. Brand Value

In this article, you’ll learn: * What is Brand Equity? * How to Build Brand Equity * Improve Brand Awareness * Develop Brand Identity and Personality * What is Brand Value? * How to Build Brand Value * Create

5 of the Most Successful Brand Strategies for Your Business

In this article, you’ll learn: * What is Brand Strategy? * 5 Elements of an Effective Brand Strategy * 1. Purpose * 2. Consistency * 3. Customer Loyalty * 4. Competitive Awareness * 5. Emotions * Ready to Catapult Your

How to Make Your Brand Stand out with Unique Brand Deliverables

In this article, you’ll learn: * Brand Identity - Does it Even Matter? * So what makes up your brand identity? * Why not to mix your standard branding with unique and updated ideas? * 1)