The world of business has so many confusing terms, particularly when it comes to the area of branding. Two such confusing terms are brand equity and brand value. It’s not surprising as
Do you know what's common between Bill Gates, Mark Zuckerberg, Warren Buffet, Jack Ma, and many such influential people with big empires? It is their skill to connect people with their brand. They
For a small business, carving out an effective brand identity in 2022 is no small feat. Stats provided by Lawnstarter show that there is over 32 million small business in the US alone!
When we talk about branding, the first names that pop up are Apple, Nike, and Starbucks. Your list might differ from mine, but the point is that these global brands have created strong
Developing a brand is a lifelong process. As a marketer, you’ve already gathered and developed a whole arsenal of deliverables, all to communicate your brand visually and create a strong brand identity.