The Role of Technology in Today’s Strategic Brand Management
Only five years ago, creativity was the core focus in marketing. Companies did their best to come up with memorable solutions and help their brand stand out and land a sale. Now 56%
Brand identity
The Critical Role of Consistency when Building an Iconic Brand
Consistency is the most important factor when building a strong brand that will set you apart from your competitors.
Without it, it's impossible to build a foundation for your company'
Learning the Difference between Brand Equity vs. Brand Value
The world of business has so many confusing terms, particularly when it comes to the area of branding.
Two such confusing terms are brand equity and brand value. It’s not surprising as
Tell Your Brand Story Most Effectively
Do you know what's common between Bill Gates, Mark Zuckerberg, Warren Buffet, Jack Ma, and many such influential people with big empires? It is their skill to connect people with their
8 Ways to Empower Your Brand Identity
For a small business, carving out an effective brand identity in 2022 is no small feat. Stats provided by Lawnstarter show that there is over 32 million small business in the US alone!