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Who Uses Digital Asset Management Software

As both personal users and companies of all kinds are trying not to get lost in the sea of digital files (or the sea of troubles), digital asset management systems have become our saviors. They not only help to organize all the digital mess but, what’s even more important, use it to your advantage. In this article, we’re explaining how GLAM, e-commerce, nonprofits, local governments, and other industries use DAMs to make the most out of their digital assets. 

Why People Need Digital Asset Management 

Companies, irrespective of their size, are handling hundreds, if not thousands, of digital assets daily. These assets range from vital internal documents to marketing materials such as images and videos. And, to save time on searching for all these files, companies in multiple industries have shifted to using digital asset management (DAM) systems. The good thing is that there’s no need to move to another storage if you’re using Google Drive or Amazon S3. With Pics.io integrations, you can keep your storage and, at the same time, enjoy all the benefits of digital asset management

A key advantage of DAM platforms is the convenience they offer in file organization and file sharing through branded portals - websites. In a world where collaboration across geographies and time zones is commonplace, DAM allows for seamless sharing and accessing of files. Thus, all team members are on the same page, regardless of their physical location. 

Moreover, the quick search and retrieval functionality cannot be overstated. Due to advanced metadata and search, instead of sifting through disorganized folders, employees can find the exact file they need within seconds. 

Another critical advantage of DAM is maintaining brand consistency. By centralizing all brand-related assets and their variants with a version control feature, digital asset management helps to keep all these materials consistent in terms of messaging and visual presentation. 

Who Uses Digital Asset Management

Let’s have a look at how different industries and teams benefit from DAMs.

Creative Agencies and Marketing Departments

For marketing teams, DAM facilitates efficient collaboration, especially when working with a mix of in-house teams and external freelancers. It provides a central repository where all marketing materials, from initial drafts to final creatives, are stored and easily accessible. Such centralized storage is crucial for maintaining consistency across various marketing campaigns and platforms.

Moreover, marketing asset management systems simplify the process of sharing marketing collateral. Whether it’s providing access to the latest brand guidelines or sharing campaign materials with stakeholders, with digital asset management, everyone has the most current and correct version of each asset. This is particularly beneficial when working under tight deadlines or coordinating with team members in different time zones. For example, when an international digital agency can work for multiple markets all over the world. 

Retail and E-Commerce

With the constant influx of new products and the need for regular updates, DAM provides a structured and effective approach to handling product images and online catalogs for retail and e-commerce.

In these industries, digital asset management is essential as it ensures that the latest, most accurate product images are readily available. DAM saves time and effort for maintaining up-to-date online catalogs as customers always have access to current product information and visuals. It also helps in avoiding inconsistencies and errors that can impact customer trust and sales.

Furthermore, DAM aids in quickly deploying all these images across various sales channels and marketing platforms due to its file-sharing features. Retailers send product images externally every day, and it’s crucial to keep everything neat and in order without spending too much time.  

Pics.io DAM brings to the table one more benefit for e-commerce. We’ve recently updated our Shopify plugin and now you can bulk upload all your product images directly to product variants. Learn more about how it works here.

Educational Institutions and Nonprofits

For both educational institutions and nonprofits, DAM aids in the organization of assets, making sure that vitally important files are easily accessible and not lost in the shuffle of daily operations. This efficiency is essential in maximizing their impact and outreach efforts, allowing them to focus more on their core missions.

For educational institutions, DAM serves as a centralized platform to handle all their marketing and promotional content such as poster designs, leaflets, educational materials, and more. This is crucial for maintaining a consistent and professional brand image, whether it's for attracting prospective students or engaging alumni and donors.

Nonprofits, often working with a myriad of stakeholders worldwide, benefit significantly from the robust file-sharing features of digital asset management. These organizations frequently need to distribute proof of their work, like photos and videos, to secure grants or report to donors. And DAM systems streamline this process, which adds to nonprofits’ transparency and building trust with donors and supporters.

Pics.io Customer Stories: Collage Dance
Video asset management and brand asset management with Pics.io DAM - find out how nonprofit Collage Dance makes the most out of Pics.io digital asset management

Media and Entertainment Industry

With content often subject to a myriad of licensing agreements and copyright restrictions, DAM helps to maintain compliance and set up the rights management process. This functionality allows for faster and more effective project workflows, as teams can easily determine which assets are cleared for use, avoiding legal pitfalls and delays. For instance, in digital asset management, one can set up assets’ expiration dates and watermarks, which makes using these files much smoother. 

Media and entertainment sector benefits immensely from DAM's ability to integrate with various editing and content management tools. This integration facilitates seamless editing, updating, and repurposing of media files. Therefore, creative teams can work more efficiently and collaboratively.

DAM software also offers powerful capabilities for distributing content across multiple platforms, including social media. This feature is particularly important in an industry where timing and reach are critical. As DAM simplifies and speeds up the process of sharing content across different channels, media and entertainment companies can maximize their audience engagement and publish their content on time.

Government and Public Sector

In these sectors, digital asset management is vital for managing and organizing a vast array of documents, including agreements, leases, policy documents, and historical archives. DAM provides an organized and secure platform for storing and retrieving all the records.

One of the standout features of DAM for local governments is its capability to track expiration dates and renewal timelines for critical documents like contracts and legal agreements. Important deadlines are not missed and documents are kept up-to-date, which is essential for maintaining legal compliance and operational efficiency.

DAM’s easy sharing of documents within the organization and with external stakeholders is particularly useful in scenarios where inter-departmental collaboration or public access to certain documents is required. Similarly, with robust permission settings in digital asset management software, sensitive information is securely handled while still being readily accessible to authorized personnel.

Manufacturing and Construction Industries

In these industries, a usable solution for managing both technical documentation and marketing materials is needed. Professionals in manufacturing and construction often deal with complex documents, including blueprints, technical specifications, safety guidelines, and project plans, along with various marketing assets like product images, brochures, and videos. DAM provides a centralized platform where all these different types of assets can be securely stored, easily accessed, and effectively managed.

For manufacturing and construction companies, which frequently collaborate with a range of contractors and suppliers, DAM makes both receiving and organizing files easier. Through features like inboxes, external parties can directly upload files into the digital asset management software. This eliminates the need for cumbersome email attachments and file transfer services. All project-related assets are immediately available in a single, organized location.

Real Estate and Property Management

Here DAM helps with managing extensive property portfolios. These typically include a wealth of images, floor plans, property descriptions, and legal documents. Digital asset management serves as a centralized repository where all these assets are organized and easily accessible.

For real estate professionals, the ability to quickly retrieve and update property-related assets is vitally important for responding promptly to client inquiries and keeping listings up-to-date. With DAM, high-quality, current images and accurate property information are readily available for use in listings, presentations, and marketing materials, both in mobile and web applications. No wonder that it enhances the quality of property management and sales processes. 

Hospitality and Tourism

With a focus on visual appeal, these sectors rely heavily on high-quality images and videos to showcase destinations, accommodations, and experiences. Here DAM serves as a vital tool for organizing and optimizing these vibrant assets.

An interesting application of DAM in this sector is the ability to quickly update and distribute promotional materials in response to seasonal changes or special events. For this, such features as file sharing, version control, user permissions, and others can be used. This agility ensures that marketing campaigns remain fresh and relevant. 

Galleries, Libraries, Archives, and Museums (GLAM)

All these institutions work with diverse digital assets, including high-resolution images of artworks, digital copies of historical texts, and multimedia presentations for exhibitions. DAM systems enable these cultural institutions to efficiently manage large volumes of digital assets so that they are easily accessible and shareable with researchers, collaborators, and the public. 

For example, the GLAM industry can hugely benefit from using digital asset management when coordinating exhibitions or research projects that involve multiple institutions. Through DAM, files can be securely shared, preserving the integrity and quality of the materials.

Moreover, DAM helps with the digital preservation of artworks and historical documents, allowing GLAM institutions to maintain an organized digital archive. This archive not only serves as a safeguard for cultural heritage but also enhances public access to these invaluable resources.


Digital asset management has proven to be an invaluable software across a wide spectrum of industries. From GLAM institutions preserving cultural heritage to high-paced environments like media and entertainment, retail, and e-commerce, DAM brings organization, efficiency, and agility to managing digital assets. Educational institutions, nonprofits, and even sectors like government, manufacturing, and real estate find DAM indispensable for enhancing their outreach and operational efficiencies.

The versatility of DAM platforms lies in their ability to adapt to various industry-specific needs, whether it’s managing intricate technical documentation, large-scale image libraries, or sensitive legal records. Every industry, regardless of its niche or scale, can harness the power of DAM to transform its digital asset management into a strategic advantage. DAM stands out as a universal solution that turns the overwhelming tide of digital files into a well-organized, accessible, and valuable resource.

Did you enjoy this article? Give Pics.io a try — or book a demo with us, and we'll be happy to answer any of your questions.

Pics.io Team
Welcome to Pics.io blog, where you'll get useful tips, resources & best practices on how digital asset management can help your business to manage & distribute digital content on top of cloud storage.