SaaS marketing can be challenging and expensive. Especially, when it comes to customer acquisition costs (CAC). Hence, marketers for SaaS companies try to find ways to reduce CAC and one of the best
In the competitive landscape of SaaS marketing, acquiring new customers is always a top priority for businesses. However, it's equally important to focus on retaining existing customers. Customer retention is the practice of
SaaS, the software licensing and delivery model, has become the most popular way to consume software and digital services. It is natural for eCommerce, the trillion-dollar industry, to take an interest in SaaS.
There was a time when people could only use CDs, DVDs, not to mention floppy disks to install programs. There were no other options. Nowadays, not installing the software is not only a
The holiday’s coming. And big sales & discounts will come with it. Last year, Black Friday & Cyber Monday sales hit $7.2 billion in digital sales in the U.S. alone. This figure