You're in business, and the goal is growth. Digital marketing assets are your toolkit for getting there. We're talking about blogs, videos, and social media posts—versatile content that works hard for you.
Why should you invest in these digital assets? They're the gears that keep your marketing machine going, whether it is run by an in-house team or a marketing agency. They engage customers, adapt to market trends, and offer data you can actually use.
In this article, we're discussing 9 ways how different digital marketing assets can be beneficial for your company's growth. Read on!
9 Reasons Why Your Business Needs Digital Marketing Assets
Going digital is the trend these days, but are you certain you are using your digital marketing assets to their maximum potential? Let’s explore the 10 ways digital marketing assets can benefit your business.
1. Enhancing Customer Engagement
Interactive digital marketing assets, such as quizzes and polls, are pivotal for customer engagement. They generate twice as many conversions compared to static content. Additionally, 93% of marketers find interactive content effective for educating buyers.
Let’s delve deeper into how direct engagement, personalization, and AI can benefit your business.
- Direct Engagement: Quizzes and polls create a two-way interaction between the user and your brand. Unlike passive content, these interactive assets require users to make choices, deepening their investment in the experience. This active participation can lead to a stronger emotional connection with your brand.
- AI and Personalization: Personalization is a great way to improve customer engagement and LTV. An email that addresses a customer by name will always be more effective than a generic one. Product suggestions based on previous purchases or provided information will significantly increase the chances of making a sale.
For example, if you are an online pet store, you might ask customers to fill out information about their pets in their profiles, then suggest products for those pets specifically. Warm clothes for Sphinx and Devon Rex owners in colder months, grooming products for those with high-maintenance breeds - the possibilities are endless.
Personalization increases engagement as 86% of buyers are willing to pay more for a tailored experience, and 64% expect engagements based on past interactions. With AI, you can make the process much easier by automating the creation of personalized assets.
Persado is a great tool to get started. It tailors your website copy for each individual visitor, making sure it resonates with them.
2. Building Credibility Through Reviews and Testimonials
Reviews and testimonials serve as powerful marketing assets that do more than just build trust. They influence consumer behavior, drive traffic, and directly impact revenue. Here's how:
- Data-Driven Personalization: Reviews provide businesses with data that can be used for targeted marketing. For example, if a product consistently receives praise for its durability, that feature can be highlighted in marketing campaigns. This data-driven approach can lead to a 62% increase in revenue, as testimonials guide the marketing strategy.
- SEO and Organic Reach: Having 10 or more reviews doesn't just build consumer trust; it also boosts your SEO ranking and visibility. You can integrate them into your schema markup to make them appear as rich snippets in search results. In B2B industries, they can also help you get backlinks. Contact the company that gave you the review and ask them for a link.
- Social Proof as a Sales Strategy: Positive reviews can have a significant impact on sales. 88% of consumers trust online reviews as much as personal recommendations. Reviews act as a form of social proof that can be leveraged in marketing materials, from email campaigns to landing pages, to increase conversion rates by up to 380%.
- Authentic Engagement with Video Reviews: These videos are not just relatable; they are shareable content that can be used in social media campaigns. They offer a dynamic way to engage with potential customers, providing a human element that text simply can't convey.
- Risk Mitigation: Positive reviews mitigate the perceived risk of a purchase, especially for high-value items. When testimonials are placed alongside expensive products, they serve as assurance, making customers more comfortable with investing a larger sum.
3. Facilitating Personalized Marketing Through Data-Driven Assets
Digital marketing assets, when infused with data analytics, can be tailored to individual preferences and behaviors, making them more effective. Such assets include email campaigns, web pages, ads, and social media content.
- Personalization's Power: By using data analytics, marketers can identify a user's past behavior, such as pages visited or items purchased. Personalized ads then display products or content similar to those behaviors, directly increasing the likelihood of clicks and conversions.
For instance, if a user has been browsing winter coats, a personalized ad would feature similar winter apparel. This specificity increases the ad's relevance, making it feel less like an interruption and more like a helpful suggestion.
4. Increasing SEO Value
Digital marketing assets, particularly quality content like blogs or whitepapers, play a pivotal role in enhancing a brand's SEO value. Here's why:
- Quality Over Quantity: Quality content attracts clients and keeps them coming back for more. Becoming a content leader in a certain niche is one of the best things you can do to help your business, as it will guarantee a steady stream of new customers and relevant traffic. It will also help you get backlinks from reputable websites, which is a significant factor in search engine ranking. When content is valuable, well-researched, and original, it gains organic traffic, which in turn improves the site's SEO.
- Long-Term Benefits: Quality content not only drives immediate traffic but also establishes domain authority. Over time, this authority helps in ranking newer content faster and higher.
The basic rule is this: The lower your domain rating, the higher quality content you have to produce to rank, and vice versa.
5. Real-time Updates
The dynamic nature of specific digital marketing assets—such as banner ads, social media posts, PPC ads, and email campaigns—offers a distinct advantage: the ability to adapt in real-time. This allows you to make changes fast and be flexible - if an ad doesn’t work well, you can quickly adjust it to improve its performance.
However, the law of small numbers tells us that it is important to make such decisions only when you have enough data to draw conclusions. Your results can vary greatly day-by-day. A digital asset may fail to deliver results the day it was launched, then work well the next few days, then go back to low performance. Therefore, it is impossible to make educated decisions based on small amounts of data. Real-time updates should only be made when they are data-driven.
- Responsive Advertising: The agility of digital assets allows for quick modifications to capitalize on emerging trends or events. For example, a banner ad could be updated within hours to feature a trending hashtag, thereby increasing its visibility and engagement.
An email campaign could be adjusted to highlight a time-sensitive offer in response to a competitor's promotion, thereby driving immediate conversions. Similarly, PPC ads can be tweaked to include keywords that are suddenly gaining traction, ensuring that the brand stays at the forefront of consumer searches.
- Flash Sales and Promotions: E-commerce platforms often host flash sales or limited-time promotions. Digital marketing assets, such as email campaigns or social media posts, can be instantly updated to reflect these changes, ensuring customers always have the most current information.
- Feedback Incorporation: Customer feedback, whether it's about a product or a piece of content, can be invaluable. Digital assets allow for immediate updates based on this feedback, enhancing user experience and satisfaction. For example, if a customer notifies you of a typo on your website, it can be fixed in just a few minutes.
- Event-Driven Changes: Whether it's a global event, a cultural moment, or a company milestone, digital assets can be quickly revised to align with the occasion, allowing brands to stay in sync with the broader context.
For example, you might add festive elements to your website or email template during Christmas to maintain the holiday spirit, then go back to your normal versions when you want.
Digital marketing assets often require a lower initial investment than traditional marketing assets like billboards or TV ads. For instance, creating a social media campaign can start with zero budget, relying solely on organic reach. Even paid online ads can be budget-friendly, allowing for precise targeting and budget control.
This lower cost doesn't mean lower effectiveness. In fact, digital marketing assets can yield higher returns on investment (ROI). The ability to target specific demographics and analyze real-time data makes it easier to adjust strategies and optimize performance.
Moreover, digital assets are scalable. You can start small and expand as you see positive results, without a significant increase in costs. This flexibility makes digital assets a cost-effective choice for brands, from startups to established enterprises.
7. Simplifying Performance Tracking
Digital marketing assets come with a built-in advantage: they're easily trackable. Unlike traditional marketing assets, where ROI can be a guessing game, digital assets offer concrete data. You can measure clicks, views, engagement, and conversions of your ads, social media posts, and emails in real-time.
This real-time data is actionable insight. You can see what's working and what's not, allowing for immediate strategy refinement. No need to wait for a campaign to end to gauge its effectiveness.
Moreover, most digital platforms come with their own analytics tools. Whether it's Google Analytics for your website or native insights on social media platforms, you have a wealth of data at your fingertips.
8. Boosting Social Sharing and Virality
One of the standout features of digital marketing assets is their shareability. A compelling blog post, an engaging video, or an interactive quiz can be shared with a click. This ease of sharing amplifies your brand's reach far beyond your immediate audience.
Shareable digital assets often come with built-in social proof. When someone shares your content, it's an endorsement, making their network more likely to engage with it.
The ripple effect is real. A single share can lead to a cascade of additional shares, likes, and comments. This kind of organic engagement is gold for brand exposure and can even lead to virality.
9. Improving Customer Retention
Digital marketing assets have a direct impact on customer loyalty. They offer various touchpoints to keep the audience engaged, from informative blog posts to interactive webinars. According to HubSpot, well-designed digital content can significantly reduce customer churn rates.
Proper usage of digital marketing assets is an important part of both marketing and branding efforts. They can improve brand recognition and LTV, skyrocket conversion rates, make cross-channel strategies work, and build authority. They give you the data you need to refine your strategy on the fly.