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Video Content Management System: Best Solutions in 2024

This guide will introduce you to the essentials of choosing and using a video content management system. We'll explore what a video CMS does and how to pick the perfect one among such famous solutions as Panopto, Wistia, Pics.io, and others.

Whether you're a small business, an educator, or a content creator, understanding video content management can transform the way you use videos. So, let's dig into all the details and exciting possibilities that a video CMS offers.

What is a Video Content Management System

Think of video content management systems or video CMS as a special tool on your computer or the internet that helps you keep all your videos in one place. You can sort them, label them, and even decide who gets to play with them. Whether you're making videos to teach something, share news with your team, or show off a new product, such software makes your life easier.

It's like having a smart assistant who knows exactly where everything is kept and can quickly grab the video you need. This means you can share your videos with others faster and make sure they see the right ones at the right time. So, if you're using a lot of videos for work or fun, a video CMS is like having the best-organized video library ever.

What is a Video Streaming CMS

A video streaming CMS, often referred to as a video content management system, is a special digital library that's made just for videos. It helps you keep all those videos in one place on the internet, sort them neatly, and let people watch them without having to download anything.

Unlike other systems that handle all kinds of files like pictures, documents, and music, a video streaming CMS focuses only on videos. This is super handy because videos are unique; they need more space to live in and special care so people can watch them smoothly without any hiccups, no matter where they are in the world.

Here's the cool part: when you upload your video content to this platform, it takes care of the heavy lifting. It makes sure your video files can be watched on phones, tablets, and computers without any problems. Plus, it organizes your videos so viewers can find what they want easily.

How Video Content Management Systems Work

Let's talk about how video content management platform really works. Imagine you've just made a super cool video, and now you want to share it with your friends or colleagues. Here's how a video CMS helps you out:

Storing Your Videos

First, you need a place to keep your video content safe and sound. No matter how many videos you have, the video content management system keeps them organized so you can find them easily anytime.

Sorting, Labeling, and Organization

A video CMS platform lets you tag your videos with labels or keywords. This way, if you're looking for a specific video about "science experiments", you can find it quickly without having to dig through all your videos.

Sharing with Others

Once your video is nicely stored and labeled, you might want to show it to others. With a video content management system, you can share your videos directly with friends, family, or teammates. You can even decide who gets to see your video content, making some private and others public.

Watching Anywhere

Your friends don't need to come over to your place to watch your videos. They can watch your videos from anywhere, on any device like a phone, tablet, or computer.

Keeping Things Safe

A video content management system also keeps your videos safe from getting lost or damaged. It's like having a backup so you'll never lose video clips. Plus, it can protect your videos so only people you want to see them can watch them.

So, in simple words, a good video CMS software is your all-in-one solution for keeping, finding, sharing, and protecting your video treasures.

How to Choose a Video CMS Platform

Here's the list of the main factors to consider while choosing a video CMS:


Look into whether the video content management system has a pricing model that fits within your budget. Consider if it's a subscription-based model (monthly or yearly) and what features are included at each price point. Some platforms might offer basic functionalities for free with options to upgrade for more advanced features. Pay attention to the number of users and storage space on a pricing plan.


Evaluate how much storage space the video content management software provides. Your needs might vary depending on the volume and size of videos you plan to manage. Some platforms offer unlimited storage, while others charge based on the amount of storage used.


Identify the specific features you need from a video CMS. This can include video editing capabilities, support for different video formats, easy download and upload videos, customizable video players, video hosting, video quality control, and others. Also, consider if the platform allows for easy categorization and tagging of video content for better organization.


Ensure the platform has in place the necessary security measures to protect your video library from unauthorized access. This includes encryption, secure login processes, user permissions, and access controls for different users.


Check if a video content management system can integrate with other tools you use in your business, such as content management systems (CMS), customer relationship management (CRM) systems, or marketing platforms. Integrations can improve your workflows and make video management more efficient. Some video CMS offer integrations through API.


If you're looking to monetize your video content, look for a video content management system that supports various monetization options, such as subscriptions, pay-per-view, or advertising. This feature is crucial for businesses aiming to generate revenue through their video content.

Video Analytics

Analytics are essential for understanding how your audience interacts with your videos. You need a video CMS that has detailed analytics and reporting tools, so you can track viewership, engagement rates, and other important metrics for your content strategy.

Best Video Content Management Platform 2024

Now, let's move to a short overview of the most popular and convenient video CMS in 2024:


Panopto is designed to make it easy for businesses and educational institutions to manage, live stream, and share video content. One of its standout features is searching for words within videos. In such a way, they can find information quickly instead of skipping through the video. Panopto also offers integration options with learning management systems (LMS) and secure video hosting, catering to the needs of a wide range of users. This video CMS has a strong emphasis on security and privacy but lacks customization.

Pricing for Panopto varies based on the specific needs and scale of the organization, with custom solutions tailored to each customer. Interested parties need to contact Panopto directly for a quote, as they do not list standard pricing publicly.

Upload Guidelines and Specifications:

  • Min dimension: 240p (426 x 240)
  • Max dimension: 4K (3840 x 2160)
  • Aspect ratio: 16:9, 4:3
  • Accepted video formats: MP3, MP4, MPG, WMV, MOV, QT, ASF, 3GP, WMA, AVI, M4V, and more.


Pics.io is a digital asset management (DAM) solution that allows storing, organizing, managing, and collaborating on multiple file formats, including videos. Pics.io video asset management is famous for its visual diff tool for video - you can compare two video files on one screen and see their differences instantly.

Pics.io also provides tools for quick and effortless collaboration on video assets. For example, you can tag teammates under videos, leave comments, and even mark the areas of interest on the video itself. Moreover, with version control feature, you can have access to all video versions under one thumbnail.

DAM supports different video formats and makes video sharing hassle-free and painless. You can easily send a single video via a sharing link or send multiple video files via the website - a branded portal with settings. For instance, you can set up password protection, expiration dates for such a website, and even user permissions.

Video search is also easier with Pics.io DAM. With advanced metadata and video search, you can organize and find videos through video tags within seconds. Pics.io also allows transcribing videos in multiple languages. Additionally, you can search videos within DAM using the words from AI-generated transcripts with timecodes.

Pics.io Micro plan starts at $50 per month but you can purchase add-ons like additional users, storage, AI credits, etc. if needed. You can also use a free 7-day trial.

Upload Guidelines and Specifications:

  • Compatible video formats: MXF, MOV, MP4, MKV, AVI, WMV, FLV, M4V, 3GPP, WEBM, OGG, MPEG, AVI, MTS, ASF, MP2T


Kaltura is a versatile video content management system that supports video creation, management, live streaming, and sharing across various sectors, including education, enterprises, and media. Kaltura's platform stands out for its flexibility and offers a customizable user experience through extensive APIs for seamless integration with other systems and platforms.

Key features of Kaltura include an open-source framework, analytics to track viewer engagement, interactive video tools, and support for multiple video formats and devices. Additionally, Kaltura provides options for monetization, which makes it a suitable choice for content creators.

Pricing for Kaltura is customized and token-based. This approach ensures that businesses only pay for the features and scale they require. You will need Kaltura's representatives to request their pricing.

Pros of using Kaltura include its comprehensive suite of tools for video management and engagement, as well as its high degree of customization and integration capabilities. On the downside, the platform's wide array of features and options can be overwhelming for new users. If you're only starting to use a video CMS, it might be quite challenging to set up the whole system with no prior experience.

Upload Guidelines and Specifications:

  • Min dimension: 180p (320 x 180)
  • Max dimension: 1080p (1920x 1080)
  • Aspect ratio: 16:9, 4:3
  • Max file size: 2GB
  • Total file storage: 10GB to Unlimited (depends on the plan)
  • Accepted video formats: MOV, MP4


JW Player provides an advanced, customizable video player that supports a various video formats. One of the key features of JW Player is its high-quality, adaptive streaming capabilities, which optimize video delivery based on the viewer's connection speed. Additionally, this video CMS software includes different analytics tools with deep insights into viewer behavior, engagement metrics, and video performance. This data is necessary for content creators and marketers to understand their audience better and tailor their video content strategy accordingly.

JW Player also supports video monetization through advertising. An integrated ad scheduler allows for the easy insertion of pre-roll, mid-roll, and post-roll video ads, compatible with various ad networks and formats, including VAST and VPAID.

Pricing for JW Player is based on usage and the specific needs of the customer. This provider brings to the table 3 pricing plans, a 30-day free trial, and even an enterprise video content management tariff. Their Starter plan costs $10 per month.

Upload Guidelines and Specifications:

  • Min dimension: 360p (640 x 360)
  • Max dimension: 1080p (1920 x 1080)
  • Aspect ratio: 16:9, 4:3, 2.39:1
  • Max file size: 25GB
  • Total file storage: 25GB to 500GB (depends on the plan)
  • Compatible video formats: MP4, WMV, AVI, MOV, 3GP, FLV


This platform is known for its robust set of features including high-quality video hosting, live streaming capabilities, video marketing tools, in-depth analytics, and monetization options. Brightcove has several plans available but interested parties must contact them directly for customized pricing information.

Pros of using Brightcove include its advanced analytics for tracking viewer engagement, extensive integrations with other marketing tools, and its ability to support a wide range of video formats.

Upload Guidelines and Specifications:

  • Min dimension: Depends on a user
  • Max dimension: Depends on a user 
  • Aspect ratio: No restrictions because Brightcove has a responsive player
  • Max file size: No limits
  • Total file storage: Depends on a plan
  • Accepted video formats: MP4, MOV, FLV, AVI, WMV, MKV, 3GPP


Wistia video CMS is a specialized platform for businesses using online video content for marketing, education, and communication purposes. Key Wistia features include customizable video players, in-depth video performance analytics, interactive elements (such as calls-to-action and annotation links), and marketing integrations.

One of the major pros of Wistia video CMS includes its focus on marketing effectiveness. The online video platform also emphasizes brand customization, which allows different companies to align the video experience with their visual identity.

Wistia operates on a tiered pricing model, starting with a Free plan that provides basic features suitable for small projects or businesses just beginning with video. For more advanced needs, Wistia offers Pro and Advanced plans with more sophisticated features, greater bandwidth, and increased video storage capacity.

Upload Guidelines and Specifications:

  • Max dimensions: 4K (3840 x 2160)
  • Max file size: 8 GB
  • Max video length: 2 hours
  • Total file storage: Max 10 videos on the Pro plan ($99 per month), every additional video - $0.25 per month
  • Accepted video formats: MP4 (recommended format), .MOV, .AVI, .WMV, .FLV, .MKV, 3GPP


IBM (former UStream) video CMS platform was created for big companies that need a strong system to manage their videos for things like live broadcasts or storing videos to watch later. It is perfect for large organizations that need a top-notch system for managing a ton of video content with some extra smart help from AI.

One of the best parts about IBM is that it's really secure, meaning your videos are safe. It can also handle lots and lots of videos without any problems, which is great for big companies. Plus, it has some cool tools that automatically make your videos easier to find and watch by adding captions or picking out the best parts.

When it comes to cost, IBM makes a plan just for you based on what your company needs. So, if you have lots of videos or need some special features, they'll figure out a price that fits. This video CMS offers a free trial with their other pricing plans starting from around $130.

Upload Guidelines and Specifications:

  • Min dimension: 480p (480 x 270)
  • Max dimension:  4K (3840 x 2160)
  • Max file size: 4 GB
  • Total file storage: 1TB – 5TB (depends on plan)
  • Accepted video formats: MKV, MP4, MOV, FLV, AVI, WMV, MPEG2, H264, H263, MPEG4, VP6, VP8, THEORA, WMV, MP3, AAC-LC, NELLYMOSER, PCM, SPEEX, VORBIS, WMA

Sprout Video

Sprout video content management system makes it super easy to share your video content. You can even customize the video player to match your brand. Security is a paramount feature of this video CMS platform - access controls and encryption protocols ensure video content remains secure and accessible only to authorized viewers.

Sprout Video is pretty straightforward with how much it costs. They have different plans, each with a free 30-day trial. Their cheapest Seed plan costs $10 monthly.

Upload Guidelines and Specifications:

  • Max file size: 100 GB
  • Total file storage: 500 GB 
  • Accepted video formats: MP4, MOV, AVI, WMV, FLV, MKV, 3GPP

Content Management Systems (CMS)

A content management system is a versatile tool primarily for creating, managing, and publishing digital content on websites. While its core functionality often centers around handling text-based content, images, and other media, many CMS platforms can also work like a video content management system to some extent. Some of the most popular CMSs are WordPress, Hubspot CMS Hub, Ghost, etc.

While a CMS can handle video content, its functionality for managing a video library might be limited compared to a dedicated video CMS. A standard CMS might allow for the uploading, basic organizing, and embedding of video files directly into web pages, but it may lack advanced features specific to video management. For businesses and content creators whose primary content type is video, these limitations mean that a traditional CMS might not fully meet their needs.

Upload Guidelines and Specifications will be different with each CMS.


In this guide, we've taken a close look at how important video content management systems are when you want to do more with your videos. We talked about some top options out there like Panopto, Wistia, Pics.io, and JW Player, each with cool features to help you out.

Choosing the right video CMS isn't just about picking the one with the most bells and whistles. It's about finding one that fits your budget, can grow with you, keeps your videos safe, and works well with other tools you use. Plus, if you're looking to make some money from your videos, you'll want a system that can help you do that too.

Videos are a big deal these days for catching people's attention and sharing your message. The right video CMS can make your life a lot easier by keeping your videos organized and helping you understand what your audience loves to watch.

Did you enjoy this article? Give Pics.io a try — or book a demo with us, and we'll be happy to answer any of your questions.

Pics.io Team
Welcome to Pics.io blog, where you'll get useful tips, resources & best practices on how digital asset management can help your business to manage & distribute digital content on top of cloud storage.