Almost any company or organization could get value from using a digital asset management solution, but there are some types of users that tend to benefit a bit more from a DAM platform than others. We at Pics.io have long-term experience in working with the sales teams of various businesses and know how important it is to have the right instruments to streamline the buying cycle and generate more leads. Today we’ll explore what advantages digital asset management solutions can bring for the sales teams in detail.
Benefits of Digital Asset Management for Sales Team
In sales, timing is everything. If your salespeople have the tools and capabilities to act quickly and in a focused manner, they are much more likely to capture the interest of prospects. There are several areas in which digital assets can be beneficial for implementing sales techniques.
DAM Provides Quick Access to Marketing Collateral
Sales representatives often have to make a presentation on the fly. Access to brand assets whenever they are needed is critical and this is where a digital asset management in sales comes in handy. They can grab use cases, booklets, brand books, presentations on the go and share with a prospect or a distributor all while the central sales office works with marketing to ensure that the brand assets get used appropriately and by the right people to maintain brand consistency.
At the same time, a digital marketing asset management system guarantees that the sales team will have access to the latest version of the marketing collateral. Pics.io version control feature shows different versions of digital assets for sales and marketing teams using the solution.Hence, they will provide new and existing clients with the right materials at the right time.
DAM Offers Secure and Easy-To-Use Storage
Digital asset management for sales suggests not only storing but also using and sharing digital assets for sale purposes. For instance, sales Digital Asset Management software serves as an effective tool for content publishing and distribution. It provides a centralized hub, integrating content from diverse sources, eliminating the disorder of scattered assets, and thus fostering streamlined operations.
Such a sales content management system also establishes a secure environment, providing various access levels to control content visibility. This means tailored permissions for different stakeholders, whether they are team members, partners, or clients, enhancing the management of digital resources.
Moreover, the software supports a wide range of content types. Its secure and organized environment, combined with its advanced permission system, ensures efficient and controlled content distribution, ultimately promoting fast and efficient sales techniques.
DAM Raises the Effectiveness of the Sales Pitch
With DAM, salespeople can quickly find and distribute valuable content to help personalize and reinforce their sales pitch. Simply put, a digital asset management solution helps your sales team to be more effective at selling. It does this by providing your sales team with quick access to appropriate resources at the right point in the buying cycle. DAM tools can provide salespeople with a vast library of sales material, so they can select and distribute the material that more closely fits the prospect in question.
DAM Supports Each Stage of the Buying Cycle
Distributing appropriate takeaway sales content to the sales prospect is also an effective way of making your sales process more effective. For example, we at Pics.io make the records of the demo calls with prospective clients. These demos are placed into the specific collection within our sales asset management software and are regularly reviewed.
Such an approach helps the sales team to improve the quality of future demo calls and increase the paid conversion rate. For example, if some information was not accurate during the call the sales manager will follow up and correct his answer. Besides, it is possible that the client who took part in the demo has some of his colleagues who will be interested in the DAM solution. In this case, he can just share the record with them.
This could be not only a demo, but a case study from a similar client, a completed proposal, or the presentation slides from your meeting. The salesperson can look back on the content and gain valuable insights to persuade the potential lead to make the final decision.
DAM Helps Sales and Marketing Teams Manage the Insights of User Testing
Knowing how website visitors or application users behave as they browse through pages helps sales and marketing teams understand the goals and true intents of first-time visitors and prospects.
At Pics.io, we use Loop11 for testing. The tool offers us insights on how Pics.io users explore the platform, which features they prioritize, what people love and hate about our product. Later, our marketing team collects user testing insights and uses them to improve Pics.io.
If you are already running or consider starting user testing, over time, you'll have a pile of records that are too valuable to delete. That's where digital asset management for sales is extremely handy. It offers team managers:
- an easy-to-navigate library
- a way to search for a needed user testing video using tags and keywords
- a possibility to comment and leave timestamps on videos to quickly find the most valuable insights.
DAM Helps to Track the Performance of Sales Content
Digital Asset Management (DAM) systems offer features for tracking and measuring the impact of sales content. Organizations can deeply analyze the usage of sales digital assets, providing valuable insights into the effectiveness of sales techniques and strategies.
Through detailed analytics, with the digital asset management for sales, one can track the frequency of asset use, identify the most accessed files, and even monitor how these assets are shared and with whom. These metrics provide sales teams with critical information about what content drives engagement and influences sales outcomes.
Furthermore, by integrating the DAM system with other analytics tools, one can assess the impact of specific assets on their sales pipelines. They can identify correlations between asset use and sales success, thereby fine-tuning their content strategies based on evidence, not assumption.
By providing detailed insights into asset usage and impact, sales and marketing teams can identify the most effective materials and strategies, focusing their efforts where they matter most. Such sales content management coupled with targeted approach eliminates guesswork, improving sales efficiency and effectiveness.
DAM Can Integrate with Your CRM to Improve Sales Performance
If you have already introduced CRM into your sales workflow, you have already felt all the benefits of the solution. But, what if you meet with the new challenges — how to manage your leads, how to find the assets associated with each customer in seconds, how to keep the contacts and leads information always updated?
This is exactly what DAM integration with CRM can do for you. This integration will allow the sales team to have all assets centralized for each customer, easily access them anytime within the CRM, and search across assets related to each specific lead. The aim of this integration is to relieve sales employees from the routine search of the required assets in creating high-performance sales organizations.
We at Pics.io constantly search for new integration opportunities, helping our clients to streamline their workflow. Of course, we could not miss CRM integration in our plans and our first integration is with one of the leading CRM platforms — Zoho CRM.
How Will Pics.io’s and Zoho CRM Integration Improve Your Sales?
The Pics.io team knows how useful it is to have an integrated technology platform for the salespeople. If you’re already using Zoho CRM platform in your workflow, you’ll enjoy Pics.io integration with it. Our integration with Zoho CRM allows you to easily access digital assets for sales from your Pics.io library and attach them to specific leads in the CRM. As a result, you can have all assets centralized for each customer, easily access them anytime within the CRM, and search across assets belonging to each specific lead.
You can:
- Attach digital assets to the specific contacts and leads within Zoho CRM
- Keep the contact and lead information always updated
- Synchronize contacts and leads information between Pics.io and Zoho CRM
- Avoid switching between applications for getting user information
Now every time you require to find the asset associated with your Zoho leads you can do this in seconds. Your Zoho CRM contacts will regularly sync with Pics.io, and you can attach any files you need.
Try to integrate Pics.io & Zoho CRM platform. You can book a demo with our experts and we will give you a demonstration of the features & functionality that you think may fit your team’s needs, as well as answer any questions you may have about using Pics.io with CRM.
If you use other CRM products in your everyday workflow and would like to achieve the synergy of the digital asset management solution and CRM, we’ll be ready to implement such integration for you. Have a critical look at your sales team organization and save valuable time and energy for your employees with Pics.io & CRM integration.
Did you enjoy this article? Give Pics.io a try — or book a demo with us, and we'll be happy to answer any of your questions.
