Pics.io Blog

Welcome to Pics.io blog, where you'll get useful tips, resources & best practices on how digital asset management can help your business to manage & distribute digital content on top of your cloud storage.

Reading our blog, you will learn:

What is DAM and why your business needs one?
How to choose a DAM service to meet your business needs?
What are the basic tools & principles of effective file organization?
How to measure the efficiency of DAM service?
Case studies on DAM implementation for different industries.

Pics.io was launched by TopTechPhoto in 2012 in the USA. Today, over 40 000 users over the globe have trusted Pics.io expertise in storing and managing a huge amounts of their data and files, helping to find the needed assets quickly, and effective team collaboration.

A professional Pics.io DAM system revolutionizes the way you find, reuse, update & share your digital content. Controlled access to your media, automated marketing workflows, progress tracking for creative projects - these are just some of the benefits of a DAM system for any type of business.

Blog authors

John Shpika

Founder & CEO

John Shpika, a software engineer and entrepreneur, is the driving force behind the DAM solution. He’s not just an expert in product development and enterprise architecture – he’s also a skilled leader with a talent for building efficient team processes and driving success.

Vlad Borg

Co-Founder & CTO

Vlad, the tech leader behind Pics.io, is known for making the DAM solution user-friendly and intuitive. As a full-stack generalist with a Master’s degree in Software Development and Fundamental Algorithms, he brings deep expertise in database optimization, mobile feature architecture, and user experience design.

Fidan Alieva

Sales Manager

Fidan is a results-driven Sales Manager with a strong background in SaaS, B2B, and enterprise sales. Skilled in Agile methodologies and data analysis, she has successfully closed over 80 deals across business and enterprise segments, generating $150K in revenue.

Volodymyr Mikhieiev

DAM Consultant

Volodymyr is a consultant who helps B2B companies in English-speaking markets optimize sales processes, lead demo calls, and implement IT solutions. Since 2019, he’s helped over 400 mid-to-large businesses implement DAM and create efficient content management workflows.

Akinai Alieva

Customer Success Lead

Akinai is a skilled customer support leader with experience managing teams of more than five members. She holds a Bachelor's degree in International Business and has UX/UI design training, earning second place at RadCode. She consistently advocates for the customer's voice in meetings with top management and other stakeholders.

Yuliia Kasianchyk

Finance Manager

Yuliia is an expert in financial operations, statement analysis, cost optimization, and tax compliance. She has gained valuable experience through roles at KPMG Ukraine, Kreston GCG Audit, and E.S. Audit LLC. With a strong background in auditing, she has successfully conducted mandatory and preliminary financial statement audits for over 15 enterprises.

Maks Petrenko

Operations Manager

Maks, an Operations Manager with a PhD in Management, is an expert in workflow optimization, performance tracking, and data-driven improvements. He has led teams of over 20 members, implemented KPIs, and improved departmental performance.

Eugene Pristupa

Product Manager

Eugene brings a unique mix of experience in sales, logistics, and customer support within the DAM field. He holds a Master's degree in International Economics and has skills in frontend development and analytics. Eugene has an in-depth understanding of DAM like no one else.

Olha Yeremenko

Content Manager

Olha has 12+ years of experience as an editor and content writer in tech teams. She has worked closely with development teams to launch new software and services to the market. As a storyteller and proofreader, she has collaborated with brands like HP, Canon, and others.

Pics.io Blog: Everything about Digital Asset Management