10+ Industries with an Urgent Need for Digital Asset Management

By 2023, the Digital Asset Management market is projected to reach $5,287 million, which is almost 14% more than in 2017. DAM software is on-demand today because more companies work with digital assets, and who wants their business collateral to be scattered, misplaced, or, what’s worse, lost?

It doesn’t matter if you’re an enterprise company with millions of files to manage or a small local business with only 1000+ assets to store, DAM will come in handy to you. In some industries though, DAM is not just a way to streamline the workflow, it’s a must to help your business scale and prosper.

In this post, take a deeper look at what industries DAM is the most popular and whether the system can be useful to your business.


Out of all industries, marketers manage the greatest number of digital assets. Next to different case studies, blog posts, landing pages, video scripts, etc., etc., there are also brand assets such as logos and fonts. Thus, whether it’s a marketing agency or just one marketing department, marketers need a centralized place to house files and not to waste half of their working time on searching for the right collateral.

With DAM, marketers find digital assets 270% faster (just think about the improvement here!). The team doesn’t waste time looking for files, bothers colleagues with the question “where that image lies”, or, far worse, creates materials from scratch. Producing marketing assets isn’t only time-consuming, it’s a lot of teamwork. That’s why DAM guarantees a streamlined workflow for your marketing team.

Challenges in marketing that DAM can solve:

  • Brand assets and marketing collateral scattered all around
  • Lack of organization
  • Recreating materials

Design agencies

Designers are another type of creators who produce tons of materials, from logos and marketing images to UI/UX elements. They are also those who get bombarded with tons of questions about whether it's the right version to use or what design to choose.

DAM allows designers to keep track of design history simple and transparent. Version control is a must-have feature in modern-day DAM systems, and it keeps revisions in one place and shows them in chronological order. This will finally connect your designers to developers who will stay updated on recent changes and take only the right versions to production.

Challenges in design that DAM can solve:

  • Multiple design versions in different drives and tools
  • Discussing designs in a non-structured manner
  • No sync with developers

Tech companies and startups

Image from Pexels

With increased competition in the technology sector, tech companies engage with their clients and partners across multiple digital channels. Their cross-office teams and departments should stay on the same page, regardless of their location or time zone.

Becoming a single source of truth for tech companies, DAM will help your team access the right files at the right time. Businesses with offices across the globe can stay on-brand as every employee will find and share brand assets via a centralized DAM system.

Challenges in technology that DAM can solve:

  • Lack of collaboration between departments and offices
  • Digital assets stored in different locations
  • The team has issues accessing brand assets

Retail and e-commerce

Retailer organizations vastly deal with digital content as well. High-quality photos and all sorts of product info are a part of their legacy, and the number of these digital assets grows regarding business scaling.

Collaboration with DAM can be a turnaround partnership for retail business, offline or online it doesn’t matter. The DAM system will put in order marketing materials and any inventory information, help to access and distribute them easily, but this is not the only privilege you get. Additionally, you can get more insights into how your content is used, solve your problem of running out of storage space for large files, and stop recreating assets over and over again.

NB: Read more on how DAM solves your e-commerce digital asset challenges.

Challenges in retail that DAM can solve:

  • Lots of high-quality photos that are difficult to organize and manage
  • Library grows in quick tempos
  • No understanding of how the content is performing and used

Colleges and universities

Image from Pexels

Despite their tight budgets, educational institutions create and distribute digital content regularly. Colleges and universities convey their message to different audiences (recruits and students, parents, staff, faculty, and partners), and so they manage tons of visual and textual materials on a daily basis.

As our case study with Concordia College proves, DAM can become a secret weapon for universities. It allows equally on- and off-campus users to engage with different materials produced by the school. For instance, users can download and share materials easily and don’t worry about security too much. DAM is also great to achieve cross-campus consistency and stay on-brand with multiple stakeholders.

Challenges in higher education that DAM can solve:

  • Lots of content to create and distribute
  • File sharing to external parties
  • Difficulty to achieve brand consistency


Receiving third-party materials from donors, volunteers, etc. is the everyday task of nonprofit organizations. These could be photos and videos from charitable events, licensing, or marketing materials. Imagine what a total mess it is when this digital content comes from different sources, and you have to go through all those materials and make them manageable in some way. And then, there are also lots of assets created by the nonprofit itself like brand templates or graphic standards.

DAM solves these challenges once and for all, being a real lifesaver for nonprofits. The inbox feature makes the process of receiving digital content easier. Then, the files are gathered in one place so you can tag and place them in the right collection. Sharing brand guidelines requires less effort too. A distributed team can access any guidelines or examples on-site.

Challenges in the nonprofit sector that DAM can solve:

  • Sharing and receiving third-party materials
  • Challenges to access and organize thousands of media files
  • Lack of brand consistency


Image from Pexels

While trying to win more leads, sales departments share loads of materials with prospects and clients. This means retrieving these brand assets as well as distributing them in the most professional manner.

Again, the DAM platform supports your sales effort by granting quick access to marketing and brand materials. It will also come in handy if the sales representative needs to make a presentation on the fly. A person just retrieves the resources they need at any point of the buying cycle. Lastly, DAM helps optimize your sales funnel, enabling you to share materials on the go and manage insights from user testing in the most efficient manner.

Challenges in sales that DAM can solve:

  • No quick access to marketing materials
  • Sharing files to prospects and clients is time-consuming
  • Difficulty to search for files on-the-go

Real estate

Not surprisingly, digital assets play an important role in real estate as well. To boost sales, real estate agencies create and exploit property photos, flyers, posters, virtual tours, and all sorts of templates. File management becomes more challenging, knowing high volumes and non-traditional formats used in this field.

Still, real estate companies can benefit from DAM, which deals with 3D file models and vector files easily. Tagging and labeling allow agents and departments to access materials in mere seconds. Besides, companies use the map-based view to search for digital assets by location.

Challenges in real estate that DAM can solve:

  • Non-standard formats and large file sizes
  • Need for managing assets by location
  • Navigation bottlenecks

Magazines/newspapers/books publishing

Image from Pexels

Where else will you find more digital assets than in the publishing business? A single publication results in creating tons of marketing materials, designs, and templates, and it’s a real challenge to keep them all organized and accessible.

DAM is a real help in multi-channel publishing environments. Hierarchical collections and search by metadata help publishers keep their materials in order. But the best part is that you can manage roles and rights to control who and how will use your content. Also, don’t hesitate to use archives where you can place old info for preservation and legacy.

Challenges in press and publishing that DAM can solve:

  • Large collections of files which are difficult to organize and manage
  • Lots of old and outdated assets left for preservation
  • Lack of control over assets

Religious organizations and meditation centers

Churches and other religious organizations have lots of assets to keep track of too, especially if this is a large church, with several departments and organizations. These could be various pamphlets, photos, documents, brand collateral, and so on. What’s more, asset donors usually contribute on a voluntary basis, and they might not be tech-savvy.

The best DAM software like Pics.io is very intuitive and easy to use. Users don’t need any technical background to work with digital assets, especially if these are just the contributors. Users upload photos or documents to the church's media library via inboxes without any effort. What’s more, they can do it via any device they want, including mobile phones and tablets.

Challenges in religious organizations that DAM can solve:

  • Multiple files to keep track of
  • Sharing assets with different departments and organizations
  • User with minimum background in technology

Other industries where DAM will be useful

Tourism and hospitality

If you want to encourage prospects to buy a tour or order a room in a hotel, you need to inspire them with nice images and videos, as well as with thrilling descriptions of this location. DAM is useful in tourism as a hub to store this content and retrieve on-demand. Plus, distributed teams are not rare in tourism or large hospitality businesses so DAM will help you coordinate the use of assets.

Challenges in tourism that DAM can solve:

  • No single source of truth for assets
  • Lack of control over how assets are used and distributed


The success of a manufacturing business depends on how it interacts with distributors, buyers, and retailers, and a part of this interaction includes delivering updated product info, different images, and collateral. Again, DAM is a great tool for manufacturers to centralize info and deliver it right. Get advantage of the use of metadata and search by SKU, product ID, or anything relevant.

Challenges in manufacturing that DAM can solve:

  • Brand inconsistency due to many locations of distributors and retailers
  • Issues to locate assets


Another industry that takes great advantage of DAM is franchise businesses. For one thing, franchisees need branding to be consistent, and DAM will provide access only to the latest and most relevant collateral. For another, DAM will help franchise companies with pre-approved ads, templates, and offers in case the management notices lower sales by the end of the month.

Challenges in a franchise business that DAM can solve:

  • Lack of access to brand materials
  • Difficulty to keep digital assets updated and easily available

Event management

Collaboration with multiple stakeholders is the special feature (and challenge) of working in event planning. DAM allows event managers to interact more effectively with supporters and sponsors. For example, it’s a great platform for internal communication. If any changes to digital assets should be made, you can discuss them on-site. It’s also a go-to option for external distribution to sponsors and getting real-time feedback from them.

Challenges in event planning that DAM can solve:

  • Too many stakeholders who you need to share assets with
  • Lack of teamwork

Human resources

DAM isn’t a must for HR departments, but it can be a great help for sure. HRs manage lots of resources such as resumes, employee handbooks, performance evaluations, etc. With DAM, they can organize this information more productively, and once a new hire comes, HR won’t have to download the file and send private company info via email or messenger. They can just give this person a link to the folder where the file lies. (Plus, DAM guarantees that this is the latest document version there.)

Challenges in HR that DAM can solve:

  • Lots of HR materials to organize and distribute
  • Sharing files inside the team

Fashion and apparel

Like in retail in general, fashion brands need DAM to manage large collections of high-resolution media, as well as marketing collateral. Besides, fashion retailers collaborate with lots of independent photographers, and DAM can help establish communication and stay on the same page with them.

Challenges in fashion that DAM can solve:

  • Lots of high-resolution images and videos to manage
  • Collaboration with freelance photographers

Municipal organizations

Tourism is important to many cities and towns, as well as to state governments. And to attract tourists, municipalities create tons of marketing collateral and brand assets. With DAM, local governments will manage these files easily. But the tool will also streamline the approval process by an elected official, which is a critical step in this scenario.

Challenges in local governance that DAM can solve:

  • Limited access to marketing and branding resources
  • Time-consuming approval process

Architecture and construction

As a universal tool, DAM can come in handy in architecture and construction too. File sharing is one of the routine tasks in architecture firms. You select photos of projects, compile them in folders, and then send them to clients, partners, etc., etc. And this vicious cycle repeats all the time. How about securely sharing your photos in a moment, without any exhausting copy-pasting? DAM offers this to you, as well as many more.

Challenges in architecture that DAM can solve:

  • Sharing files with clients, partners, etc. regularly
  • Lots of file versions that you might need to compare

Does my company need Digital Asset Management Software?

It’s a great question, by the way. And to know the answer, you’d better consider 5 questions before investing in DAM:

  1. Do you have at least 1000+ assets to manage?
  2. Does your team collaborate on assets?
  3. Do you have licensed assets?
  4. Do you search for assets regularly?
  5. Do you change assets from time to time?

If you have at least 3 “yes” to those questions, your company NEEDs DAM, and it doesn’t matter what industry you’re working in. As you see, almost any company or organization can get value from integrating a DAM solution into their workflow.

Start improving your workflow here and now with Pics.io DAM. We have a free 7-day trial so you could see whether Pics.io is the right fit for your business.

Pics.io Team
Welcome to Pics.io blog, where you'll get useful tips, resources & best practices on how digital asset management can help your business to manage & distribute digital content on top of cloud storage.