Video marketing is on the rise and it does not seem to be declining anytime soon because, now more than ever, people are starting to prefer video over written content.
If you haven’t started thinking about how to implement video marketing into your content strategy, then you need to start doing so. There are numerous benefits to creating video content for your business. Some of them include:
- Visibility: Visual content marketing helps companies to stand out from other competitors
- Building backlinks: If people see your videos and want to share them, this can help you build backlinks and boost your SEO
- More engagement: Video content makes websites more engaging for visitors, and can also attract a lot of attention on social media
In this article, I’m going to guide you through the types of video management software a creative agency might need to streamline the process of video creation and keep everything organized.
Note that there isn’t one particular software for all agencies. Different types of software might suit different creative agencies depending on their various needs.
Digital Asset Management software
Digital Asset Management software (DAM) allows businesses to manage media assets like videos, images, brand logos, product logos, and other content assets you need to have on hand. It is a cloud-based solution that acts as an online library for digital assets so they can be easily shared among team members at any time.
Digital Asset Management software helps agencies by:
- Keeping all your digital assets in a central hub
- Providing a specialized search feature to allow you to find files in less time
- Keeping a log of all users so you can see who’s made changes in real-time
- Saving all previous versions of the agency’s digital files
There are many pros to using digital asset management software. It saves time, improves the workflow of many businesses, and makes it easy for internal teams to find and retrieve media assets created by other members of the team.
It also helps to make sure that all members of the team are following standard brand guidelines and makes it easy to identify content that is not in line with the set standards.
This type of software does tend to be an investment, and it can take some time to train your employees on how to use it, but it can be very helpful if everyone is working on a lot of different projects all of the time.
It’s important to identify whether or not your agency needs a DAM. You are likely to find it most helpful if you work with a large number of media files and have trouble managing all of your content across various teams in your organization.
Read more about the benefits of video asset management in DAM.
Creative project management software
This type of software is used by creative project managers and professionals who deal with the creation of video content, as well as different marketing advertisements and campaigns.
Creative agencies often deal with a lot of content from numerous clients and, if care isn’t taken, projects can start to get disorganized. Creative project management software is ideally suited for companies that are working on a variety of projects, both video and non-video based.
The great thing about this software is that it isn’t just for organizing videos — it can also help you to manage company workflow, set deadlines, and keep track of everyone’s work.
For agencies that want to efficiently manage video projects, creative project management software allows to share clips with other members, review edits, and send files to clients while also providing notes for different projects being worked on.
Video production collaboration software
Video production collaboration software allows your team to work together in real-time while post-producing and editing videos.
With this type of tool, team members can review and provide comments regarding the production of a video. Whether you’re concerned about a one-minute freeze or the wrong sub-titling, this software allows you to comment on any part of videos being produced so that errors noticed are taken care of immediately.
Some of the less desirable features of this type of software include the constant notifications from team members who are providing feedback, a steep learning curve, and the price factor which might not be favorable for all agencies.
When choosing the right video production collaboration software for your business, consider the peculiarities of your agency, your budget, and the features that are included in each tool. You do not necessarily have to go for the most expensive option, but aim for a tool that fits your business style and will help boost productivity for your team.
File transfer software
If your agency doesn’t have a lot of video projects on the go, you might just need a tool that facilitates the sending of files from one team member to another.
File transfer software is ideal. This allows multiple parties to send and receive different types of files, be it documents or media files
It’s important that you put a lot of thought into choosing the software you’re going to use for sending and receiving video clips or projects. Here are some of the biggest factors to consider.
The security of the file transfer software: File transfer software can offer a convenient way for you to pass projects between your team members, or even to clients. But you do need to ensure your chosen tool is secure and will keep your files safe.
Software that offers end-to-end encryption and provides you with the opportunity to set your own permissions will typically be the most secure.
Types of storage plans available: Different file transfer facilitators will offer various storage plans. Some have a maximum storage space of 20GB, while others allow you to store up to 30TB.
To choose the right option for your agency, consider how often you’re likely to use this software, how big your projects typically are, and whether your requirements might grow over time.
The key features of the tool: It’s easy to think that most file transfer software is almost identical, but different options actually tend to come with different features. For example, take note of whether the options you’re considering allow for collaboration and what kinds of file formats they’ll allow you to send.
Again, if your agency doesn’t do a lot of video work right now, you might be looking for a simple storage solution.
Cloud storage basically provides businesses with a remote storage space where you can keep all your digital information and retrieve it whenever you need to. The beauty of this is that you can access your files at any time and from anywhere.
There are many cloud storage solutions out there, so carefully consider the solution that will suit the needs of your business and look out for:
- Software that has adequate security measures in place to protect your files
- The service level agreement of your cloud storage software, which is essentially a document that defines the rights and obligations of both parties (the service provider and the customer using the software)
- The availability of their customer support in case of technical issues
Also, explore how to upload and manage video content in cloud storage.
Organizing your files is a very important part of owning a business. You need to create an efficient system that allows you and your team members to easily store and find files, especially if you happen to be handling a large number of projects.
One thing I cannot stress enough is the importance of using high-quality video management software. It doesn’t matter whether you use it for storage, editing videos, or sending files to clients — you should invest in the software that will help you streamline your processes, stay organized, and keep your projects secure.
Also, take note of your agency’s individual needs. Your requirements will be different to those of another company, so keep your goals in mind when shopping around.
Do your research, consider the different features for each tool, and pick the tool(s) that will help you to efficiently manage your video files and deliver the most benefit for you and your team.
And if you want to try out a next-gen digital asset management tool, start a free trial with Pics.io. Advanced search capabilities, sharing & receiving assets in the most presentable ways, collaboration, analytics, and many more. This is what waits for you in Pics.io DAM.
Adam Steele is COO and co-founder of Loganix, which is an SEO fulfillment partner for digital marketing agencies and professionals. The company provides the SEO services that businesses need to grow and achieve their goals. If you enjoyed this article, you can find more SEO guides and templates on the Loganix blog.